Hello, my name is Britt Dejager and I'm part of the European Pricing Platform (ePP) which is the first ‘Non-Profit’ platform focused to support pricing decision makers over a variety of industries and sectors. The target is to update the pricing know-how of the business manager. Participation is open towards all business management, pricing-, finance-, marketing-, sales-,research experts, qualified academics, etc.
Companies can face a variety of pricing problems such as unnecessary discounting, quoting prices below breakeven and pricing too high. A research study by Mercer shows that a 1% improvement in price can translate to an 11% increase in profitability. But this does not mean that it is judicious to raise the price without any consideration!
Pricing too low means a decrease in earnings, while pricing too high in comparison to the competition results in a low market penetration and possible results in a market failure! Price can create or destroy wonderful product concepts, it can provoke aggressive competition, establishing price wars and making whole markets destabilized. Insufficient pricing is very costly! Yet, the pricing field in Europe is still relatively new and evolving. While in many organizations the pricing responsibilities are still highly fragmented, organizations starts to recognize the importance of a professional pricing unit. "Pricing" has no real definition; it is much more than price determination, it includes also price strategy, the pricing processes and procedures, monitoring and reporting, development of value selling tools, and other elements belonging to the pricing field.
The European Pricing Platform (ePP) kicks off on October 29th 2009, with the ‘first PricingFuel Day’.
The first PricingFuel Day will provide you with the answers to the pricing challenges facing you today. With an interactive format combining real-life case studies, informal debates and practical workshops, you will gain the inside knowledge and cross industry insights you need in order to benchmark your pricing strategies, maintain critical competitive advantage and ensure maximum value.
An unparalleled speaker line-up from top-organisations will assist you: Robert Bosch GmbH, Vendavo, Orange Orca, university of Applied Sciences Osnabrück, Deloitte, MAN, General Electric, BMW Group, etc. … Become a Pricing champion by attending this innovative forum. Please visit: http://www.pricingplatform.eu/site/public/fuelday_ge.asp