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Lead Management & Marketing Automation

Diese XING-Gruppe beschäftigt sich mit den Themen "Marketing Automation", Integriertes Lead Management sowie Customer Lifecycle Management".

Ajay Wamshi Where Account-Based Marketing (ABM) Stands in 2018?
Account-based marketing was one of the most significant trends in B2B marketing in 2018. It has been the primary focus of numerous conferences and webinars, and the subject of dozens of articles and blog posts. ABM was also addressed in several research studies during 2018, and with less than two months remaining in the year, I think it’s appropriate to look at where ABM stands, as revealed by the 2018 research findings.
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Account-based marketing is a strategic move that engages the marketing resources to more specific target segments or accounts resulting in improved sales. Account-based marketing is typically used by sales organizations in order to increase account relevance, engage with higher deals and get the best value out of their marketing activities. ABM helps the vendor to get insights into the company's spending on marketing. Account-based marketing is extensively used by various industry verticals such as BFSI, retail, government, healthcare, manufacturing, and other industries to broaden their customer base.
The growing popularity of cloud-based solutions and big data analytics the account based marketing (ABM) is experiencing a high demand for account-based marketing solutions. Organizations are increasingly adopting account-based marketing to boost their sales. Factors such as growing need for identifying right audience, the popularity of social media and analytics are the major factors that are expected to drive the growth of account-based marketing market. However, the lack of awareness of ABM solutions is anticipated to restrict the growth of the market in the forecast period.
The "Global Account Based Marketing Market Analysis to 2025" is a specialized and in-depth study of the account based marketing industry with a focus on the global market trend. The report aims to provide an overview of the global account-based marketing market with detailed market segmentation by account type, service offerings, end-user industry, and geography. The global account-based marketing market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the account based marketing market.
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Über die Gruppe "Lead Management & Marketing Automation"

  • Gegründet: 06.04.2010
  • Mitglieder: 2.417
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  • Beiträge: 1.619
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