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Augmented reality combines digital inputs into the physical world allowing users to scan physical environments and provide enhanced or augmented experience through the addition of virtual computer generated data. Users can try out this technology through mobile applications. The global augmented reality in gaming market is set to explode with the incoming and revolutionary products like Pokemon Go.
Gaming is a critical consumer segment which can progress with advancements in AR technology. Mobile games with terrains, levels, characters and targets that are optimized using AR technologies will make the cut in 2016-2017 to change the way people see entertainment and recreation. Consider how users in a metro station can scan their reality and create a personalized version of Subway Surfers, a game using AR technology.
Racing games can add on a whole new experience to create a virtual track that incorporates elements of reality using augmented reality.
Estimates for the global AR market by Research Moz are pegged at CAGR (Compounded Annual Growth Rate) of 174.2 percent from 2016-2020. Considering the revenue generated from sales of AR gaming applications and in app purchases, the emerging markets have a role to play in the augmented reality revolution in the present year.