Die Digital Twin-Technologie wird als virtuelle Demonstration aller physischen Objekte, Prozesse oder Dienste verwendet. Es bietet eine Plattform für den Vergleich des von Digital Twin erstellten Designs mit einem tatsächlichen Design, das eine Vorstellung von einem besseren Verständnis des Produkts und der Lücke zum Zeitpunkt der Erstellung eines Designs vermittelt, um dies zum Zeitpunkt der Ausführung zu vermeiden. Treiber des Marktes sind zum einen die zunehmende Bedeutung digitaler Zwillinge für das verarbeitende Gewerbe und zum anderen die sinkenden Kosten für Technologien, die den Markt für digitale Zwillinge beflügeln.
Ein Faktor, der den Markt zurückhält, sind die mit Sicherheit und mangelndem Bewusstsein verbundenen Risiken. Abgesehen davon helfen die integralen Eigenschaften von Prognosefähigkeit und intelligenter Replikation bei der Erstellung effizienter Vorhersagen über die produktbezogene zukünftige Leistung, den Preisverfall und den gesamten Produktlebenszyklus, was dem Markt in den kommenden Jahren voraussichtlich mehr Wachstumschancen bieten wird.
Einige der Hauptakteure, die den Markt beeinflussen, sind die Liste der Unternehmen für den Digital Twin Technology-Markt: General Electric, Dassault Systèmes SE (Dassault-Gruppe), Parametric Technology Corporation, Bosch Software Innovations GmbH, Siemens AG, Tibco Software Inc., Internationale Geschäftsmaschinen Corporation, Microsoft Corporation, Oracle und ANSYS, Inc. unter anderem.
Imagine a couple planning a ‘much-needed’ holiday in the Caribbean. They select a resort and visit it to check its insides. Appears normal, doesn’t it? However, what’s different is that they do the same while one partner is in Canada and the other in Dubai. This is just one of the amazing things that can be achieved through Augmented Reality (AR).
AR places digital objects/information in our physical realm. These elements are visible when looked at through AR lenses or smart phone cameras. AR is poised to alter several industries, right from marketing and manufacturing to healthcare and education. Here’s how:
AR in Marketing
An instance of AR in marketing is that of furniture giant, IKEA helping customers visualize how its furniture would look when shifted in their homes. There is growing evidence supporting the positive impact of AR on client engagement, market awareness, and brand recognition.
AR scores over ‘Virtual Reality’ (VR) in marketing, as it can be integrated with existing marketing campaigns. Unlike this, VR tends to isolate users in a completely virtual world.
Virtual reality is artificial surrounding technique, created with software program. It is supplied to the end-user in a manner that the person accepts it as real surroundings. Unlike virtual reality that creates a complete virtual environment around, augmented reality put together virtual objects into existing real surroundings. Whereas combination of virtual and augmented reality is termed as mixed reality. The VR and AR industry is on a growth trajectory owing to the technology breakthroughs. This technology has been around for decades but has hit the market just a few years back. There has been a several research activities undergoing in this area and a number of prototypes were made for the development of novel applications and products. This technology was a very niche some years back, however, the companies have realized the need for a new content technology and are now leveraging the same to the end-consumers.
As of now, several products are commercially available and the industry is witnessing an immense growth in the demand for products and applications. Until now, VR/AR has largely been used in entertainment purposes. However, the application of this technology is applied in a wide variety of industries, such as tourism, medicine, retail, and manufacturing. Such factors, would in turn, boost the industry growth to great extent. However, in contrast to the profound benefits of AR/VR technologies, some serious threats to the physical and emotional wellbeing of the users are also noticed after product usage. A certain percentage of users have experienced stress and anxiety after using VR headsets. Other negative health issues such as retinal radiation, motion sickness, and severe eyestrain are also noticed. Such health concerns will pull back the market growth over the study period. Furthermore, as per the various research studies, there is an insufficient virtual reality game content available commercially, which can be the major obstacle for the industry development.
Google’s foray into AR-based search should come as no surprise. In 2018, Google launched ARCore, a platform that helps you build AI apps for Android and iOS. Since then the company has been conducting serious testing with AR, including in its Maps, Lens, and Search applications. In May, augmented reality in Google Search was officially rolled out. Consumers looking for a certain product could draw up a 3D image and interpose it onto their immediate environment.