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Augmented Reality & MarketingAugmented Reality & Marketing

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The "Global Augmented Reality Software Market Analysis to 2027" is a specialized and in-depth study of the augmented reality software industry with a special focus on the global market trend analysis. The report aims to provide an overview of augmented reality software market with detailed market segmentation by function, end-user, and geography. The global augmented reality software market is expected to witness high growth during the forecast period. The report provides key statistics on the market status of the leading augmented reality software market players and offers key trends and opportunities in the augmented reality software market.

Augmented reality software is used for integrating digital visual content into a real-world environment. Augmented reality has various applications in training, work, and other consumer applications across various industries such as healthcare, oil& gas, tourism, and marketing among others. The growing popularity of augmented reality heads up display across the automotive sector is expected to support the growth of augmented reality software market. APAC holds a significant share of the augmented reality software market owing to the growing consumer electronics industry and increasing investments in countries such as India, China, and Japan.

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Growing demand for AR devices across the healthcare sector and growing investments in the AR market are the major factors that are expected to drive the growth of the augmented reality software market. However, security and privacy issues and growing awareness regarding the ill effects due to excess exposure to the AR devices are acting as a major restraining factor in the market. Growing enterprise applications of AR and increasing adoption of AR for travel and tourism are creating opportunities for the players operating in the market to gain a strong customer base.

The global augmented reality software market is segmented on the basis of function and end-user. On the basis of function the market is segmented as remote collaboration, workflow optimization, documentation, visualization, 3d modelling, navigation, others. Based on end-user the market is segmented as automotive, medical, aerospace and defense, mining, and telecom and IT, among others.

The Prominent Players of Augmented Reality Software Market :

Amazon Web Services, Catchoom Technologies, EON Reality, HP Reveal, Kentico Software, Ptc, Ubimax, Upskill, Wikitude GmbH, Zappar

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AR Anwendungen erfahren aktuell einen großen hype, doch die Erstellung ohne Framework ist zeitintensiv und benötigt viel Know-How. Wie Frameworks hier helfen und welche unterschiedlichen Frameworks es gibt kannst Du in unserem Blog lesen:

https://www.kuk-is.de/blog-artikel/ar-frameworks-und-ihre-vorteile.html

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Augmented Reality-Software wird zur Integration digitaler visueller Inhalte in eine reale Umgebung verwendet. Augmented Reality hat verschiedene Anwendungen in den Bereichen Ausbildung, Arbeit und andere Verbraucheranwendungen in verschiedenen Branchen, darunter Gesundheitswesen, Öl und Gas, Tourismus und Marketing. Die wachsende Beliebtheit von Augmented-Reality-Heads-up-Displays im gesamten Automobilsektor dürfte das Wachstum des Augmented-Reality-Softwaremarkts unterstützen. APAC hält aufgrund der wachsenden Unterhaltungselektronikindustrie und der zunehmenden Investitionen in Ländern wie Indien, China und Japan einen bedeutenden Anteil am Augmented-Reality-Softwaremarkt.

Hauptakteure: Amazon Web Services, Inc., Catchoom Technologies S. L., EON Reality Inc., HP Reveal, Kentico Software, Ptc, Inc., Ubimax, Upskill, Wikitude GmbH, Zappar Ltd.

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