Regulatory bodies across various countries are framing new guidelines for automobile manufacturers mandating the installation of automated safety systems in vehicles due to increasing cases of road accidents. For instance, the European Commission and China launched New Car Assessment Programme (NCAP), which mandates the installation of automatic emergency braking and Lane Departure Warning (LWD) features in vehicles, thus, improvising the safety standards. In addition, companies offering infotainment solutions are also integrating features, such as Advanced Driver-Assistance Systems (ADAS) along with the infotainment systems. For instance, NVIDIA Corporation introduced the DRIVE CX platform. DRIVE CX is a hardware and software solution that can be used for infotainment, as well as ADAS solutions, in next generation autonomous vehicles.
Growing demand for luxury and hybrid vehicles and implementation of new government regulations regarding safety standards and autonomous technologies have also contributed toward increasing the demand for automotive electronics in APAC.