Video on Demand (VoD) is a technology that permits TV programs, movies, news, and sports events to be provided directly to a PC, set-top box, mobile phone, smart IP TV through satellite TV, cable network or Internet network on demand. Video on demand service providers caters a platform to the digital video subscribers for getting access to a huge library of multimedia content which they can watch based on their convenience. Video on Demand subscribers can stop and start, rewind, pause viewing content as per their choice, regardless of the location.
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The key factors driving the growth of video on demand (VoD) service market include improved customer viewing experience, growth, and success of Content on-Demand (CoD) services, developments in digital video landscape, and accessibility to highly reliable data networks & vertical integration by social media platforms to deliver streaming video services. Moreover, some factors such as broadband efficiency, 4G connectivity, and digitization are encouraging global OTT players to look for growth opportunities which in turn enable video on demand (VoD) service market to grow in the coming years. However, technical anomalies causing unavoidable interruptions and difficulty in attaining negotiable content licensing are the challenges that restrict the market to grow.