Craft Beer AffairsCraft Beer Affairs

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Alles Rund um Craft Beer - trinken, brauen, geniessen, food pairing, drüber sprechen , vermarkten, C2C / B2C & B2B, on- und offline ...

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Craft Beer wird auf traditionelle Weise von kleinen Brauereien zubereitet. Diese kleine oder Mikrobrauerei ist eine Brauplattform, die im Vergleich zu unabhängigen Brauereien und großen kommerziellen Firmenbrauereien kleine Mengen Bier produziert. Diese Brauereien zeichnen sich im Allgemeinen durch ihre starke Betonung auf Qualität, Geschmack und die Brautechnik aus, die sie auf ihrer Anpassungsstufe verwenden. Nach Angaben der American Brewer Association (ABA) wird die Handwerksbrauerei als klein, unabhängig und traditionell definiert. Die verschiedenen Arten von Craft Beer, die die wichtigsten Marktteilnehmer anbieten, sind Ale, Lager, Stout, Porter, Saison, Pilsner und andere.

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Most of the beers are made with oats, wheat, or barley. These grains are roasted to different degrees. Dark beer is made by roasting these grains to higher degrees. This roasting has a significant effect on the beer flavor, and it results in a complex and rich brew. Dark beers are considered to have higher alcohol content when compared to light beer. The intense flavor of dark beer can overpower light foods and thereby making it suitable for foods, including grilled or smoked meat..

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Craft beer is prepared in a traditional way by small breweries. This small or microbrewery is a brewing platform that produces small amounts of beer compared to independently owned breweries and large-scale corporate, commercial breweries. These breweries generally characterized by their strong emphasis on quality, flavor, and the brewing technique which they use at their customization level. According to the American Brewer Association (ABA), craft brewery is defined as small', independent' and traditional'. The different types of craft beer which the major market players are offering are ale, lager, stout, porter, saison, pilsners and others.

Craft Beer Market Segmentation:

The global craft beer market is segmented on the basis of type and distribution channel. On the basis of the product type, the global carft beer market can be segmented into ale, lager, stout, porter, saison, pilsners and others. On the basis of distribution channel the global carft beer market can be segmented into off - trade and on - trade.