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Only visible to XING members The combination of Folk and Popular Culture
The combination of Folk and Popular Culture
these trends causes American entertainment to lose a relative position on the world market for essentially economic reasons. In fact, Western culture often creates its own rivals by involving creative technologies such as recording studios or printing companies abroad.
Popular American culture is usually popular when people interact with people from all over the world and look for global identities.
Last summer, my daughter-in-law in Nice learned French with students from many other countries. They ate and spent time at McDonald's. A name and a symbol that all have in common, even if it was not everyone's favorite food.
Local culture forces loyalty when people are involved in status and caste networks and are looking for signs of religious and community identity. These people use local cultural products to mark their place in the hierarchies.
An Indian Muslim might listen to the religious music of to distinguish himself from the local Hindus, or a native of Calcutta might prefer the songs of Bengali cinema. The Indian music market is 96% national, partly because India is a very large and diverse company. Omar, Assistant Professor of Sociology at the University of, explains this logic in his recent article "Globalization and Culture: A Sociological Perspective".
Today, economic growth is booming in countries where American popular culture does not dominate, especially in India and China. Population growth is strong in many Islamic countries, which generally prefer local music and receive their information from sources such as the Al satellite station.
Globalization is damaging local culture in regions such as Scandinavia, which are sparsely populated, poorly hierarchical, and in search of new global cultural symbols. The rest of the world's population, however, lives in countries (of course in China and India, but also in Brazil, Mexico, Egypt and Indonesia) that do not fit this description.
"American" cultural products are increasingly based on non-US talent as well as international symbols and environments. Babel, winner of the Golden Globe Award for Best Drama this year, has a Mexican director and takes place in Morocco, Japan and Mexico, mainly with non-English dialogue.
Hollywood films are popular in Europe, partly because of the success of European social states and European economic integration. Our columnist Andrew Ross and his colleagues at the Times help you understand the great economic and political headlines and leaders that make up them.
Western Europe has become more egalitarian in its relations with its citizens, has moved away from an aristocratic class society and has strong global relations. All of these factors promote interest in American and world popular culture. Hollywood movies often account for 70% or more of the typical European film market. The Social Democrats, who often defend Europeans against the American model, have supported this cultural invasion by making Europe more egalitarian.
American films and music have developed very well in some countries, such as Sweden, and in other countries, such as India. This may seem like a simple difference of human taste, but cultural decisions also have an economic aspect.
Loyalty to cultural goods and services, whether heavy metals or opera, is linked to social networks and the choice of identity and claim. In other words, we use culture to connect with others and to define ourselves. Both are partly economic decisions. The constant and growing relevance of local economic ties suggests that "cultural imperialism" will not be a dominant trend.