Digital revolution has led to the explosion of online digital content and the increasing reliance of all industry sectors on the digital content for efficient and effective operations. Vast amounts of data when kept unorganized renders to be of no use to the user and needs to be stored, organized in a way that it can be easily accessed. With digital access management, all the employees, contractors, clients and stakeholders are provided with all the digital content of the organization easily. The term digital asset management actually covers a large array of software solutions; from an individual's digital file library or a photographer's photo database to solutions that resemble enterprise content management.
Rapid technological advancements in the field of digital technology coupled with the emergence of various internet services have proliferated the growth of the digital asset management market. Lesser awareness about the usage of digital asset management tools for different industry sectors hinder the adoptions of digital asset management solutions posing a challenge to the growth of the digital asset management market. The growing usage of Artificial Intelligence, Big Data, and cloud-based services in the emerging economies provide new opportunities to the players operating in the digital asset management market.
Major key players influencing the market are OpenText Corporation, EMC Corporation, Canto, Inc., Hewlett-Packard, and ADAM Software. Also, Oracle Corporation, Adobe Systems Incorporated, Widen Enterprises, Bynder, and Mediabeacon, Inc.