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European Association of Political Consultants (EAPC)European Association of Political Consultants (EAPC)

64 members | 16 posts | Public Group

The parliamentary elections in Hungary have brought the expected landslide victory for the Conservatives (Fidesz-KDNP) and a crushing defeat for the ruling Socialists (MSZP) since 2002. The conservative camp has already secured the absolute majority in the first round with 53.37 percent of the seats. In the second round of April 25 will be decided whether the Conservative party coalition of Prime Minister-designate Viktor Orbán can obtain the required mandates, in the still pending 121 seats, and achieve possibly two thirds of the 386 seats in neo-Gothic parliament from Budapest. This would give Fidesz-KDNP the possibility of constitutional amendment procedures, which could change the political system of the country from the ground up. The starting point of this it is still intact.

The specific policy features never embarrassed to Magyars, but this time it presented all of the attributes of a typical protest election. Fidesz-KDNP obtained in the first round 206 out of 386 seats, the absolute majority, - a one-time political success in the still young Hungarian democracy. Since 2002, the ruling left-liberal political establishment has been sent by the voters in the desert. The Socialists (MSZP) received 19.3 percent and they lost more than 1.2 million voters (from a total of around 8 million voters) since 2006. The political completely drained Liberals (SZDSZ) ran together with center-right Party MDF, but they clearly failed with just 2.65 percent to achieve the 5-percent mark.

For the neutral election observers it is particularly interesting - besides from the relatively modest turnout of only 59.28 percent, that non-voters are in Hungary the largest "political camp" - the fact that one for each four voters in Hungary that gave his vote in this election Sunday to a political formation that has not yet existed in this form a year ago. This concerns in particular the National Radical Jobbik party, which was with a vote of 16.7 percent pretty close to the sensational success of the EU-elections last year. A veritable surprise was also the left-alternative LMP, concentrated basically on the Budapest metropolitan audience, with a 7.4 percent of the votes. Thus has changed dramatically the political landscape in Hungary since 2006.

The Christian Conservative Fidesz-KDNP has gained at least the simple majority in all polling districts nationwide in the first round, with the exception of two classic Budapest Workers districts (MSZP) - that in the economically advantaged western Hungary traditionally strongly anchored Party Alliance is now finally developed to a veritable people's party. East of the Danube, on the flat Hungarian Puszta-State, however, the Socialist Party (MSZP) has lost - weakened by corruption scandals and internal grave fighting - its decades-old of political strongholds almost everywhere in the hands of the right-wing nationalist Jobbik - in these many places marked by poverty, economic hopelessness and crime regions in the north, east and south of the country moved Jobbik to the second place behind the Conservatives.

Indeed, the MSZP has hold the second place nationally, just before Jobbik. But it seems clear that the old Budapest Workers' strongholds and the formerly red bastions on the flat land are lost in the hands of the conservatives and the right-wing populists. The traditional left-wing voters have moved in droves into the right-wing nationalist Jobbik camp. This, equipped with a possible thin staffing political formation that has set the election campaign on personal appearances and a strong visibility on the Internet, and contrary to the superficial analysis of foreign reporters, it’s less a classic neo-fascist party than the current virulent reservoir of protest voters of all of kinds - even and especially young and first-time voters disappointed by the system. And a surprising number of academics and intellectuals profess now openly to the radical nationalist movement.

The left-alternative Newcomer LMP, coming from a juvenile unused appearance creates a classic American campaign, and it shows in style, in content and staffing large congruence to the politically precisely failed Liberals (SZDSZ). Significantly, this party is on the Hungarian flat land virtually not represented at all. Jobbik may possibly secure one-two seats in the second round. That is largely excluded for LMP.

Article written by Aron Gabor Papp

Helene Jarmer as a member of the National Council of Austria, is the third culturally Deaf person in world history to be elected to a national parliament (after Wilma Newhoudt-Druchen of South Africa who was elected to the South African Parliament in 1999, and Dimitra Arapoglou who was elected to the Greek Parliament in 2007).

Helene Jarmer became deaf at the age of two as the result of an auto accident. She attended a school for hard-of-hearing students after having been categorized by physicians as being hard of hearing. This afforded her a better quality of education, since in those days the schools for the deaf in Austria were not in the best condition, due to the fact that none of them allowed sign language to be used for instructional purposes. She graduated as a mainstream student from the Technical High School (Höhere Technische Lehranstalt) of the Ungargasse Education Center (Schulzentrum Ungargasse) in Vienna, Austria. Jarmer then attended and graduated from a teacher training program to be qualified to teach deaf and hard-of-hearing students at high schools (Hauptschule) and in schools for the deaf. After that she taught for eleven years at the National Institute for the Deaf (Bundesinstitut für Gehörlosenbildung). During this time she taught a bilingual class which included both deaf and hearing students alike, as part of a laboratory school setting.

Helene Jarmer is one of the speakers of the 15th EAPC Conference. Under the main topic "Emotions in Politics and Campaigning", the conference is going to take place in Vienna, Austria, from Mai 7 to 8, 2010.

The EAPC is proud to announce that our Board Member Necati Özkan, has been selected as a winner of the first annual Aristotle Excellence Award, and member of the 2010 Aristotle Global Campaign Dream Team.

“We had a large number of worthy nominees for this award, but the selection committee was particularly impressed by your strong leadership of the Kilicdaroglu campaign for Mayor of Istanbul last year.” wrote the Jury to Necati Özkan.

In follow, you can read about the three campaigns managed by Necati Özkan, which have rewarded him to be selected as a winner of the 2010 Aritotle Excellence Award


“Organized Honesty” Strategy created a new hope for Turkey.

Kemal Kilicdaroglu, Socialdemocratic candidate for Mayor of Istanbul in 2009 local elections achieved a great success with Necati Ozkan’s political communication campaign. The campaign was based on a strategy called “Organized Honesty” and gathered a great deal of attention with press ads, billboards, cinema, internet and viral video films. “Organized Honesty” was a strategy against the ruling party members’s “Organized Crimes” and / or “Organized corruptions”

According to the election results which were announced by the electoral court of Turkey, Necati Ozkan’s campaign helped Socialdemocratic candidate to won extra 1.5 million votes in Istanbul. In comparison to previous local elections, Socialdemocrat CHP's vote percentage in Istanbul has risen from 26.32% to 36.9%. Mr. Kilicdaroglu gained 2.578.623 votes in total and finished the election in second place but after that campaign, he became a new hope for Social Democrats and Turkey.


“The Three Leaders Campaign” for Ka-Der (Association for the Education and Support of Female Candidates)

Necati Ozkan’s campaign for Ka-Der was aimed to increase women politicians ratio in the local administrations and, to get attention about men - women inequality in politics. The strategy was focused on the leaders of 3 biggest parties of Turkey. In Turkish parliament there are 3 elected party groups. For Turkish voters, it is almost impossible to see these three leaders in a picture together, or to hear that they are in a consensus on a national issue. So Mr. Ozkan decided to carry them to the centre of the campaign and did bring together these enemy brothers, showing them like very close brothers for the first time in their life.

The message was “All three of us have the same view” “Our target is to have women make up 50 percent of candidates for local administrations." The camping was only a dream of Turkish female candidates but the communication results were very impressive. KA-DER’s Three-Leader Campaign also won Crystal Apple Awards, Turkey’s national creativity awards, “celebrity use in ads” category.


General elections which was held in April 2009 in Northern Cyprus was very vital for ORP (Freedom and Reform Party ). ORP was founded by the politians who were separated form the right wing opposition party, right before the elections. Either they would'nt pass the barrage and would be dismiss from the political arena or they would be succeeded by passing the treshold and would make an existence allegation for the future. Three months before the elections, polls results were desperate. ORP was between 1.5 %-2.5% interval.

The strategy was positioning the old leaders who ruled the Northern Cyprus before. The campaign was telling that those old leaders were not interested in solving Cyprus problem but they were focusig on making money for themselves and their party members. Due to the strategy , the message of the campaign was '' This time, you win!'' The strategy, voters relationship management and implementation was tailored by Ozkan and his team. Duration of the campaign was 6 weeks .The media used was, TV,Print,Outdoor ,radio and internet. According to the results of the elections ORP won the 7.9 % of the total votes, passed national treshold ( 5%) and won seats in the parliament.

ST!POLITICS (SEGARRATERES GROUP), members of the EAPC, is the first european firm recognized by Campaigns & Elections’ Politics. The Reed Awards 2010 were announced on January 29, 2010 in Washington, DC to political and public affairs professionals at the top of their game. “Becoming a Reed Award finalist is tough. Actually winning a Reed Award is only accomplished by the most impressive creative political and public affairs talent in the world,” said Jordan Lieberman, publisher.

ST!POLITICS was awarded on the category of Best Direct Mail Non-US Campaign and got a nomination for the Best international Campaign. Winners, selected by a panel of over 30 judges representing the industry's best campaigning experts. Chosen from the largest and smallest organizations in the industry, the winners will represent the latest techniques and talent in the business.

Judges for this year’s Reed Awards included: James Carville, Eleanor Clift, Adam Conner, Ben Dworkin, Ron Faucheux, Julie Germany, Taegan Goddard, Peter Greenberger, Shane Greer, Mike Hennessy, David Keene, Kevin Madden, Mark McKinnon, Bernie Morton, Terry Nelson, Grover Norquist, Christine Pelosi, Mark Penn, James Pindell, Tom Rath, Larry Sabato, Santo Santoro, Bill Schneider, Con Sciacca, Steve Scully, Bob Shrum, Michael Smerconish, Princella Smith, George Stephanopoulos, Roger Stone, Chuck Todd, Christine Todd Whitman, Robert Traynham, Joe Trippi, Mike Turk, Suzanne Turner, Amy Walter, Juan Williams, and Judy Woodruff.