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Gary Thomas Escape the Badlands by Going Intercultural
Language schools, if I cast my mind back about 25 years, you had it great. In those days language teachers were like knights in shining armour offering solutions to make businesses internationally more successful with language competence. You had a big market with correspondingly high margins for language training. Even 10 years ago, if you offered the right quality with a certain degree of differentiation, you had a good chance of making decent money and paying your teachers a decent wage.
In the last few weeks and months I spent a lot of time talking to people who run language schools and the inevitable has happened, the language school market has become much more difficult, it has become a badland of price pressure. Unless you have found a secret of differentiation in your offering or you have been able to ensure the right quality of training, you have experienced that it has become all about the price. If you are now thinking "this doesn't apply to me", that's because you have indeed found some way to differentiate or you are offering the right quality.
A saturated market with such price pressure is not a nice place to be. Let me emphasize at this point: it's not your fault, markets change, that's just the way it is.
But still, price pressure seems to be increasing and you've been wondering what you can do about it, how you can differentiate by expanding your portfolio. From what I've gathered from speaking to language school owners, many of you have already worked out what one answer is and you shifted your focus to intercultural training as a means of differentiation to offer something new. Also,teachers in your language school are already being asked about intercultural matters during language lessons.
The trouble is, intercultural training isn't the same as language training. So what is the solution? How can you best go intercultural? By learning it properly, by enabling your language teachers to participate in an intercultural trainer programme. Many of you have considered this, however, it is of course an investment.
It's worth looking at our intercultural business trainer/moderator (IBTM) program for two reasons
a) it is a skills based competence development programme - in the space of 14 days spread over 6 months (blended learning), your trainers and your teachers will be enabled to increase the quality of their training and to deliver intercultural trainings
b) if you are in Germany, it is quite possible that you may qualify for up to 100% state funding for this, as we are an accredited trade organisation.
If you are intrigued by what I've talked about here, pop along to our website and look at our intercultural business trainer/moderator (IBTM) program or just give me a call. I'm happy to advise you on any possibilities you may have to get state funding and to talk with you about the further benefits of our program.
For more Information visit us at or contact us under +49 5251 875432 or
Best regards
Gary Thomas
Keith MacPherson Why should your employees learn English at work?
Do you want language lessons at your office? Share this with your HR department and start the conversation about getting quality teachers in to teach you and your team.
Good luck and happy learning!
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Lernen Sie verhandlungssicheres Business-Englisch für Ihr Fortkommen im Beruf.
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Drei komplette Englisch-Business-Sprachkurse mit den Schwerpunkten berufliches Grundwissen, Bewerben & Arbeiten in England sowie Kommunikation im englischsprachigen Geschäftsleben.
Keith MacPherson Read Your Way To Better Business English
Find out how to learn Business English Vocabulary in 10 minutes a day!


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About the group: Fremdsprachen, Foreign languages, Idiomas extranjeros

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