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The gaming console market has recently seen many uncertainty due to introduction of tablets and PC gaming features, whereas the hardcore console players will be intact in the market, and will retain the business evolving year on year. The companies such as Sony and Microsoft have kept the gamers interested in gaming consoles with continuous updates on games as well as systems. Introduction of 3D in gaming has been sensational and adds more reality into gaming, while gamers being surprised with other technologies complementing 3D such as Virtual and Augmented Reality will keep the market growing faster in coming years.
The overall gaming industry is fragmented into game developers, console manufacturers, sales and distributors. Game developers hold average share in the market, as designing and coding games in of the most creative job and cost of developing a game would cost more than US $10 million. Publishers play role of marketing the games as well as funding the developers. The sales and distributors are the key segments in gaming industry who ought to make much in the value chain. While considering the cost involved, publishers and marketing segment makes up the highest component, followed by development, sales, distribution and licensing costs. The cost of development is divided among hiring the developers, designers, and cost of devices used for testing.