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Serious games are games designed and developed for a purpose beyond only entertainment. They utilize the motivation levers of game design such as curiosity, competition, individual challenge, collaboration, and game media, including video games or board games with physical representation, through 3D immersion and avatars, in order to enhance the motivation of participants to engage in complex or boring tasks. The increased requirement for user engagement across enterprises and consumer brands and growing usage of mobile-based educational games are boosting the growth of the serious games market. Moreover, an explosion of the digital world and emergence of social networks are expected to provide significant opportunities to serious games market to grow in the coming years. However, lack of awareness among the end-users is one of the restraints that is anticipated to hinder the market growth.
The Global Serious Games Market Report is a specialized and in-depth study of the serious games market with a focus on the global market trend. The report aims to provide an overview of the global serious games market with detailed market segmentation by the platform, application, industry vertical, and geography. The report provides key statistics on the market status of the leading market players and offers key trends and opportunities in the serious games market.