The Global Mobile Marketing Market was valued at USD 28.72 billion in 2016 and is projected to reach USD 270.92 billion by 2025, growing at a CAGR of 28.32% from 2017 to 2025.
Mobile marketing is an online advertising system that is user specific to audiences possessing a mobile phone, tablet or another devise that can access email, websites and use SMS, MMS, social media and other mobile applications. The use of mobile markets has several advantages such as the ability to personalize the device according to the user such as to contain personalized data, have GPS facilities, and also improve the number of target errors.
The mobile marketing market is driven by factors such as the increasing use of social media, the rising number of mobile phone subscribers and mobile applications and therefore the increasing mobile data analytics, and cost-efficient high-speed internet. Aside from these, the mobile marketing market is restrained by factors such as implementation complexities, reduced change acceptance among marketing service providers and concerns for privacy and security.
The major players in the market are as follows:
Adobe Systems, Inc.
SAS Institute, Inc.
Vibes Media, LLC
Mobivity Holdings Corporation