Skip navigation

NativeAdvertisingNativeAdvertising

148 members | 125 posts | Public Group

Die Plattform zum Austausch für alles um das Thema Native Advertising.

plista ist eine globale Plattform für datengetriebenes Native Advertising in redaktionellen Premium-Umfeldern und bietet Werbetreibenden und Publishern direkten und zentralen Zugang zu einem breiten Portfolio von nativen Lösungen.

Zur Verstärkung unseres Sales-Teams suchen wir eine/n Senior Digital Media Sales Manager/in. Der folgende Link führt Sie zu unserer offiziellen Stellenausschreibung:

https://groupm-portal-plista.rexx-recruitment.com/Senior-Digital-Media-Sales-Manager-de-j2021.html?sid=5d1121a1fef29e332d2a8ca9f5db5fe1

Bitte bewerben Sie sich direkt über unser Portal.

Mit besten Grüßen

Carolina Düerkop

iPROM has upgraded its iPROM Native technological platform for native advertising with videos. Version seven of the iPROM Native solution thus enables fully automated preparation of native video ads, which is, with regard to conversions and direct response, up to three times more effective than the classic native version.

With this upgrade, iPROM has presented the seventh generation of the iPROM Native platform. The platform now enables automated preparation of video ads in a form, similar to digital media editorial content, while it is even more adapted to the target audience due to the combination of semantic text processing and behavioural patterns data.

“Video is a growing trend in digital advertising. Native ads are non-intrusive and familiar to the users, and video content only upgrades this with dynamics and determination. With help of iPROM technology, the ad is specifically adapted to the digital medium and complements its editorial content,” Andrej Ivanec, Media Planning Director, says about the upgrade.

Three Times Larger Target Group Involvement Through Use of iPROM Native Video Ad

One of the main advantages of the iPROM native advertising platform is that it positions commercial content among the editorial content based on the semantic processing of the digital medium texts in connection with the previously captured behavioural patterns of the digital medium users. Due to the flexible form it ensures effective and non-intrusive attraction of target audience attention, which ensures greater involvement of users by advertising.

“Our previous experience with native video ads shows that videos are more effective than classic native formats. Users stay in touch with the ad longer and pay more attention to it. This is quite certainly also due to our advanced targeting technologies in connection with the iPROM DMP platform. They ensure that the users get exposed to the right commercial content at the right time and place,” adds Andrej Cetin, Technical Operations Director at IPROM.

An example of an iPROM Native video ad in a digital medium can be seen here and here > https://www.youtube.com/watch?v=FEWkBEwAEBE

Ever since 2002, iPROM Native has been the most technologically perfected native advertising platform.

iPROM, the pioneer in the field of the development of technological digital advertising solutions, has presented the first native advertising solution to its clients in 2002. Through the advanced iPROM Cloud technology, the iPROM Native platform now offers behavioural and semantic targeting as well as an automated process of commercial content adaptation based on anonymised data about behavioural patterns of users with automated adaptation of the pictorial, text and video materials. The process of native video format preparation in the iPROM Native platform is completely automated and the platform is compatible with mobile and desktop clients.

Through the iPROM Native platform, we currently have access to more than 10 millions of users in the Adriatic region. iPROM Native is a regular media strategy component of brands, such as A1, Amer Sports, Bosch, Canon, HOFER, Hyundai, Ilirija, Sandoz, Paloma, Peugeot, Volkswagen, Turkish Airlines and others.

For further information, please contact:

Uros Koncar

Project Manager

E: uros.koncar@iprom.si

M: +386 30 769 370

Visit > http://www.iprom.eu

We provide advanced technology and highly flexible regional advertising infrastructure that is the result of 20 years of intensive development. Our technology solution, iPROM Cloud platform, is integrated with the local, regional and global digital ecosystems and allows you to purchase digital ad space in real time, anywhere and anytime.

It is based on programmatic buying and provides a centralized platform that integrates media buying technology, targeting, analytics, optimization and reporting on digital media advertising campaigns. In addition to automating and simplifying the trading processes within digital media, the unique benefit of this platform is its ability to connect to the global digital ecosystem.

This means that it provides https://iprom.eu/ with a unified location to manage, monitor and optimize digital campaigns in Slovenian and global digital media and across all major global ad space exchanges. This process of media buying means that personalized messages are dynamically shown to the right target audience at the right time in the right place and on the right device, allowing advertisers to maximize the return of their investment in the digital media.

For more information please contact:

Uros Koncar

Project Manager

E: uros.koncar@iprom.si

M: +386 30 769 370

Visit > http://www.iprom.eu

https://www.xing.com/xbp/pages/iprom-d-o-o

With us is digital done differently. We are a technology-led digital agency, backed by data, innovation and top industry experts. We build brands online by combining robust technology and digital know-how. We’re inspired by everything that technology enables, but we’re also aware it means nothing without the big ideas that make a powerful impact.

• Pioneers with over 20 years of experience in digital advertising, communication and marketing.

• The largest digital media buyer in the Adriatic region.

• Provider of integrated solutions for digital media advertising.

• Technology company operating independent advertising infrastructure and technology solutions for digital advertising.

Our dedication and understanding of today’s web technologies are unsurpassed. By combining strategic approach and cutting-edge solutions, we help our clients stay a step ahead of competitors and allow them to increase market share. From future vision to execution, we shape new meaningful connections between people and brands and build long-term relationships. We help our clients put their users first by making the complex simple and visible, no matter the digital medium.

We combine brains and new technologies to re-create connections and design better solutions. Our mission is simple: we help our clients not just thrive, but lead in the digital age.

About iPROM Digital Agency:

Industry: Marketing and Advertising

Company size: 50+ employees

Type Privately: Held

Founded: 1999

Specialties: Digital consultancy, Strategy & Innovation, Big Data, Analytics & Predictive Analytics, Technology & Development, Internet Of Things, Digital Brand Strategy, Strategic Digital Media Planning, Machine Learning, Ad Serving, and Programmatic & RTB Buying...

For more information please contact:

Uros Koncar

Project Manager

E: uros.koncar@iprom.si

M: +386 30 769 370

Visit > http://www.iprom.eu

Xing business profile > https://www.xing.com/xbp/pages/iprom-d-o-o

Wir werden unseren #Newsletter wiederbeleben. Alle News und Themen zu Native Advertising und Seeding Alliance auf einem Blick. Auch unsere alten Empfänger, sollten die Chance nicht verpassen, sich hier nochmal für den neuen Newsletter anzumelden, um nichts mehr zu verpassen 😉

https://seeding-alliance.de/newsletter/