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Online Video Marketing

Herzlich willkommen in der Gruppe Online Video Marketing! Die Gruppe beschäftigt sich mit dem Thema Videomarketing im Internet.

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Yajnaseni Ray Online Video Platforms Market Overview, Growth Factors, Demand and Trends Forecast to 2023
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This report focuses on the Online Video Platforms in Global market, especially in North America, Europe and Asia-Pacific, South America, Middle East and Africa. This report categorizes the market based on manufacturers, regions, type and application.
OVP or Online Video Platforms can use a user-generated content (UGC) model, software as a service (SaaS) business model or a do it yourself (DIY) model. OVP offers an end to end solution from creating a website, uploading video, encoding video, video playback to user management for both video on demand and live streaming. Usually, OVPs have Content Management System (CMS) where users need to login to add content, upload video, setting up monetization plan, view video analytics which may include, detailed insights of video performance such as, video watch time, total number of video views, unique views and impressions; stats on user visits, location and behavior on the site. OVPs also provide customized video players where end users can watch videos. Many OVPs provide third party video player which can be embedded in a website. Although there are several OVP providers that are also present in broadcast markets, serving video on demand set-top boxes, OVPs are related to the over-the-top (OTT) content video industry.
Market Segment by Manufacturers, this report covers Brightcove, Ooyala (Telstra), Piksel, thePlatform (Comcast Technology Solutions), IBM Cloud Video, Kaltura, Samba Tech, Wistia, Arkena, Xstream, Ensemble Video, MediaPlatform, Viocorp, Anvato (Google), Vzaar
Kasturi Shah The future of Video on Demand (VoD) Service Market is more promising now than ever!
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Video on Demand (VoD) is a technology that permits TV programs, movies, news, and sports events to be provided directly to a PC, set-top box, mobile phone, smart IP TV through satellite TV, cable network or Internet network on demand. Video on demand service providers caters a platform to the digital video subscribers for getting access to a huge library of multimedia content which they can watch based on their convenience. Video on Demand subscribers can stop and start, rewind, pause viewing content as per their choice, regardless of the location.
The key factors driving the growth of video on demand (VoD) service market include improved customer viewing experience, growth, and success of Content on-Demand (CoD) services, developments in digital video landscape, and accessibility to highly reliable data networks & vertical integration by social media platforms to deliver streaming video services. Moreover, some factors such as broadband efficiency, 4G connectivity, and digitization are encouraging global OTT players to look for growth opportunities which in turn enable video on demand (VoD) service market to grow in the coming years. However, technical anomalies causing unavoidable interruptions and difficulty in attaining negotiable content licensing are the challenges that restrict the market to grow.


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Über die Gruppe "Online Video Marketing"

  • Gegründet: 08.04.2011
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