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The Business of Brand Management

The Business of Brand Management. Briefing on Brands as a Strategic Business Resource. tbobm.com

Günther Misof Why Your Brand is Stimulating Innovation.
Why Your Brand is Stimulating Innovation.
Co-Founder Cecilie Schjerven is talking about innovation driven by a brand presents a strategic vision and working method and how today´s organisations are tackling it. What are thoughts about it?
Read the full article here:
https://lnkd.in/g9RpjK7

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About the group: The Business of Brand Management

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