These days, you can’t hop on the subway or walk down the street without seeing someone talking to their phone. No, I don’t mean talking on it, I mean to it.
Voice-activated devices are the new browser. More than a quarter of U.S. adults have access to a smart speaker, plus voice activation is available in smartphones, TVs, cars and more.
And people aren’t just asking about the weather or telling a device to play music. About half of the people who use voice search are looking for product information. This opens the door to make voice search — and conversational marketing along with it — a key part of your company’s marketing platform.