Die Strategie der ÖWM zielt auf einen ausgewogenen Marketingmix ab, der den jeweiligen Märkten angepasst ist. Das wiederum bedeutet Imagearbeit unter dem Aspekt der Verkaufsförderung und aktive Öffentlichkeitsarbeit mit unterstützender Medienwerbung (speziell für die Herkünfte – Weinbuegbiete – in Zusammenarbeit mit den regionalen Weinkomitees).
The Austrian Wine Marketing Board (Österreich Wein Marketing GmbH) is based in Vienna, and is a national service body for the Austrian wine industry. The organisation was founded in 1986 with the aim to strategically support, coordinate and maintain quality and sales. Its main goal for the domestic market is to strive for an increased market share of Quality Wine, along with the export of bottled quality wine, with particular focus on the continued increase in value.
The AWMB's strategy is to create a balanced mix of marketing activities, that are individually tailored towards their respective markets, including sales support and point of sale materials, image folders, as well as proactive public relations supported by an ongoing advertising campaign (with a special focus on the local characteristics of the wines and their wine-growing regions with the regional wine committees).