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IPK International

Über uns

IPK International is a tourism consultancy specialized in travel research, tourism marketing and tourism masterplanning and counts among the leading tourism consultancies worldwide. For more than 200 clients from the private and public sector in over 50 countries around the globe, IPK has successfully completed more than 1,000 customized tourism studies, marketing plans and masterplans over the past 45 years. Apart from tailored projects, IPK's studies are based on its World Travel Monitor®, the world’s most comprehensive tourism database on European, Arabian, Asian, North and South American outbound travel behavior covering more than 90% of the international travel demand. The World Travel Monitor® with around 500.000 interviews in over 60 countries has established itself as the largest continuous tourism study of its kind.

Key competencies:
  • World Travel Monitor®
    The world‘s most comprehensive tourism database covering over 90% of the world‘s outbound travel demand.
  • Tourism Research
    Bespoke research projects to identify target groups, develop new products and benchmark against competitors.
  • Tourism Marketing
    Strategic and operational tourism marketing plans and forecasts, as well as business development concepts to optimize budgets and maximize profits.
  • Tourism Development
    Profound supply and demand analysis to develop national and regional tourism masterplans as well as resort planning.
  • Workshops
    Support by means of an ongoing knowledge transfer throughout the project, tailored workshops and on-the-job training.
  • Project Implementation
    Continuous support and structured planning at any step to help implement projects within time and budget.


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