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Serenata IntraWare GmbH

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Serenata CRM – Innovating the digital communication throughout the guest journey

Engage guests from the moment the booking is made, enhance their experience while on property, and inspire them to book another stay. With our Serenata CRM your guest data, one of your hotel’s most precious assets, is put to good use to engage guests before, during and after their stay, to fuel loyalty throughout the customer lifetime journey, and to acquire new "best" guests.
Our solutions which combine over 20 years of hospitality experience, break down the data silos to provide you with a comprehensive 360° view of your guest. With deep knowledge of your guests and their behavior, also on social media, you own the conversation with the customer from the moment the booking is made, nurture the experience with marketing automation, and retain your best guests by showing them how much you value their business. At each step of the customer journey – before, during and after their stay – our CRM ensures that your guests receive the most targeted, dynamic and relevant communication and helps you reach and retain your best guests to increase direct bookings and to achieve lower distribution costs.

We are part of NextGuest Technologies, an integrated hospitality technology + digital marketing company comprised of HEBS Digital and Serenata CRM. Combining our cutting-edge technology with innovative strategy, design, and digital marketing expertise, we are closing the loop on the travel journey with the first fully-integrated guest engagement, acquisition, and marketing platform.


Imprint Serenata IntraWare GmbH

Address: Neumarkter Str. 18, 81673 Munich, Germany
Phone: +49 (0) 89 - 92 90 03 - 0

Managing Directors: Dieter Dirnberger, Thomas Höfer

Person responsible according to § 55 paragraph 2 RStV (German Interstate Broadcasting Agreement): Dieter Dirnberger (

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