17. #SoMeD-Stammtisch: Case Study - Social Media at Loesche
On Thursday, 21 September, we will have our 17th Social Media “Stammtisch”. It is a special one, as we will have a true international speaker with us flying in from Madrid. Virginia Zuloaga does the magic behind the social media accounts of the Loesche Group, a German engineering company focusing on developing and manufacturing mills for the cement industry with around 850 employees around the world.
The word "industrial" has been barely associated with terms such as "popular" or "social", but the story of this engineering firm has proven otherwise. Starting from scratch with a little more than a 100-follower community on the main social networks, the Loesche Group today counts with the steady support of more than 100.000 community members on Facebook alone.
Having been "behind the scenes" of the LOESCHE Group social media profiles from the start, Virginia will share with us her experiences promoting the social media presence and growing the communities of the German engineering firm. Loesche hugely benefits from the implementation of online and social media strategies enhancing brand exposure, from building relationships by exchanging knowledge, opening channels of communication for customer support, and staying on top of the market trends and consumer insights.
We will be opening the doors at InVision at 6:30 pm. Virginia’s talk will start around 7:15 pm. InVision offers a tour through their Silicon Valley style office at 6:40 pm. So be on time – it is worth it. After the talk we will offer a few bites to eat from the famous InVision Chefs with great opportunities for networking.
Meet the Speaker – “Meet Virginia”
"Showcasing a brand, personal or commercial, on social networks can be a challenge. But in the digital world there is a spot for every one of us".
Meet Virginia: a combination of classic and digital marketer, and owner of Brieffin Consulting, an Online Branding Agency based in Madrid with a focus on industrial B2B companies, personal artist brands and startups.
You can find InVision at Speditionstraße 5, 40221 Düsseldorf. From Düsseldorf Main Station you can take the tram 707 directly to the stop Speditionstraße. But also the stops Franziusstraße (trams 707, 706 and Buses 723, 726, 732) as well as the train station Düsseldorf Vöklingestraße are around the corner.
Please sign up here at Xing. Space is limited so kindly sign out again in case you cannot make it so that we can offer your space to someone else.
If you have any questions, let us know: firstname.lastname@example.org or email@example.com
We are looking forward to seeing you there.
Georg and Bernhard
18:30 Uhr - Welcome and Office-Tour
19:15 Uhr - Virginia Zuloaga's Talk
20:00 Uhr - Q&As
20:30 Uhr - Networking with Snacks and Drinks
22:00 Uhr - End