2nd European Business Analysis Day
The Digital Change – Everything Remains Different
(Eine deutsche Überstzung des Textes finden Sie weiter unten zum Download als PDF )
In May 2018, we have successfully kicked off a new conference, the European Business Analysis Day. 125 attendees, 25 speakers and 10 sponsors have made this event a great success, some nice impressions can be found on the event website www.ba-day.com.
In May 2019, the 2nd BA-DAY will take place at the same location, the Mercure Hotel Helfmann Park in Eschborn, again starting with a workshop day on May 16th and continuing with the conference on May 17th.
the first day we will have workshops in half- und full-day-formats, with a participation
on May 16th one can choose between three workshops tracks, e.g., a full-day
basic course for LeSS (Large Scale Scrum) including a certificate.
As usual, the conference day starts with an opening keynote for all attendees. In 2019, we proudly present Prof. Dr. Christoph Meinel (photo below) with his keynote presentation “Re-Imaging the Future in the Age of Digital Transformation”.
Prof. Meinel is president and CEO of the Hasso Plattner Institute (HPI) for IT Systems Engineering at the University of Potsdam in Germany, and a professor for Internet Technologies and Systems.
Undoubtedly, the Digital Transformation is the No. 1 mega trend of the second decade, hundreds of articles, books and conferences deal with the challenges of the so-called digital age. One of the first questions with regards to a “Change” is how long is it going to take? When will the change be completed? How will the future after the change look like? Perhaps this “Digital Change” does not have the exaggerated impact many people think. Neither in a positive nor in a negative way. Everything Remains Different – a play of words in our conference motto which perfectly reflects that many things will stay as they are, independent from being analogue or digital while other things change dramatically, in a very fast and disruptive way. If it comes to social systems, i.e., human interrelationships, the digitalization does probably have a high, very sustainable impact.
The 2nd BA-DAY features three different themes in parallel tracks as follows
(1) Scaling Agile
In the meantime, agile practices can be found in each company; what has started in software development projects with Scrum is currently being transferred to other levels like programs and portfolios. Since a couple of years, new frameworks are emerging to address the challenges coming with Scaling Agile. SAFe and LeSS are the main players here, both made for hundreds of developers, both based on the Agile Manifesto but nevertheless very different in their detailed implementation. But as with agility in general, practises for higher levels need as well to be tailored to situations and environments. The track Scaling Agile provides real case studies as well as useful know how for adapting agile practises and the agile mindset in program and portfolios levels, i.e. the management level of companies.
(2) Humanizing Customer Experience
Social bindings are important factors in customer management, e.g. what is said in social networks and public ratings can sometimes be more influential than the quality of products and services itself. Social bindings are human things by nature and that’s why we have put an own track for Humanizing Customer Experience. The more human experiences with companies are, the more stable relationships to customers will become. But of course, this is a challenge if products and services are mainly presented digitally without human interaction. How companies manage Customer Experience in the digital age is presented by sought-after speakers and managers form various industries.
(3) Changing Organizations
Continuous change is normal, it has become indispensable for organizations. Organizational changes are implemented in projects or other initiatives, driven by mergers and acquisitions, fast changing markets or cost reduction demands. Agile practises for change projects are becoming more and more popular, with the advantage of a more flexible adaptability, taking into concern the continuous feedback by the business units undergoing the changes. Agile Business Processes are made for continuous changes, the required flexibility is an inherent attribute of such processes. Participate in this track to learn how companies manage their business processes in an agile way.