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Lunch and Learn Zurich: Sales Enablement Redefined

Tue, 30 Oct 2018, 09:00 AM (CET)
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Tue, 30 Oct 2018, 01:30 PM (CET)
Registration deadline: Tue, 30 Oct 2018, 09:00 AM (CET)
Atlantis Hotel by GiardinoZürich, SwitzerlandOpen in Google Maps
Available seats: 97
Learn from Johnson & Johnson, Pentax Medical and Bühler how they empower their sales and marketing teams by providing them with the opportunity to create the best buyer experience.

Are you planning to make your sales & marketing teams more successful than ever? Look no further. This is your must-attend event.

Nowadays, buyers are more educated and demanding than ever, which means that adding value to every touchpoint is key to stand out from your competitors and engage effectively with the modern buyer.

Companies that integrate sales enablement strategies and programs to provide their sales reps with the right content, at the right time, for each unique buyer, will be the future leaders in their segments.

Join us for an inspiring Lunch & Learn on the future of B2B sales & marketing teams and make your own teams excel and more successful than ever before.

Learn from Johnson & Johnson, Pentax Medical and Bühler how they empower their sales teams by providing them with the opportunity to create the best buyer experience, as well as ensuring that their marketing efforts are measurable and provide insights on interactions with both prospects and customers.

You’ll benefit if:

  • You hold a leadership position in either sales or marketing
  • You want your sales or marketing team to absolutely excel in what they do
  • You’d like to stay or become a market leader by differentiating on the experience you offer your customers
  • You want to build and launch a best in class sales enablement program, or upgrade your existing sales enablement program
  • You want to network and share best practises with peers

This is an exclusive event for every B2B sales & marketing professional. Reserve your seat now – places are limited!

https://www.showpad.com/events/lunch-and-learn-zurich

Are you planning to make your sales & marketing teams more successful than ever? Look no further. This is your must-attend event.

Nowadays, buyers are more educated and demanding than ever, which means that adding value to every touchpoint is key to stand out from your competitors and engage effectively with the modern buyer.

Companies that integrate sales enablement strategies and programs to provide their sales reps with the right content, at the right time, for each unique buyer, will be the future leaders in their segments.

Join us for an inspiring Lunch & Learn on the future of B2B sales & marketing teams and make your own teams excel and more successful than ever before.

Learn from Johnson & Johnson, Pentax Medical and Bühler how they empower their sales teams by providing them with the opportunity to create the best buyer experience, as well as ensuring that their marketing efforts are measurable and provide insights on interactions with both prospects and customers.

You’ll benefit if:

  • You hold a leadership position in either sales or marketing
  • You want your sales or marketing team to absolutely excel in what they do
  • You’d like to stay or become a market leader by differentiating on the experience you offer your customers
  • You want to build and launch a best in class sales enablement program, or upgrade your existing sales enablement program
  • You want to network and share best practises with peers

This is an exclusive event for every B2B sales & marketing professional. Reserve your seat now – places are limited!

https://www.showpad.com/events/lunch-and-learn-zurich

Schedule

09:00: Welcome and Registration

09:30: Introduction
Orhan Dayioglu, Sales Transformation Leader, Showpad

09:40: Hugging trees and listening to whale sounds is not enough for an effective sales enablement program
Torben Kosboth, Executive Account Director, Miller Heiman Group

10:15: Customer case: Johnson & Johnson
Thierry Lachat, Group Digital Manager EMEA, Johnson & Johnson
Karin Bütler, Digital Project Manager, Johnson & Johnson
Jacqueline Parpan, Digital Project Manager, Johnson & Johnson

10:30: Customer case: Pentax Medical
Peter Logghe, Manager Training & Professional Education EMEA, Pentax

11:00: Coffee break

11:30: Why the best buyer experience wins!
Orhan Dayioglu, Sales Transformation Leader, Showpad

11:45: Our customer Bühler Group

12:15: Wrap-up and questions

12:30: Demo sessions Showpad: please book your session in advance! Networking & Lunch
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