Mind the Product Engage
MTP Engage will be an all-day event that brings together 300 product people from various cities in the region with a mix of keynotes & interactive sessions for a more intimate and local product conference to complement the global #mtpcon events.
The general idea is that we want to use the keynotes for broader & more general topics presented in English. In the interactive sessions we want to get closer to the day-to-day work, helpful frameworks, and methodologies as well as reflections of what the topics presented in the keynotes mean for our own product work. To make it easier for participants to engage, some of these sessions will be held in German. But we will make sure that at any time there’s also at least one English session for the international product community.
As if that’s not enough, for the day before the event we are looking into various formats to bring together participants in small groups to make the most of our time together in one city.
We are pleased to announce three of four keynotes today: Sebastian Deterding, Marco Boerries & Johanna Kollmann
Keynote 1: Marco Boerries: Making Ideas Work in a Complex World
There’s no univeral recipe or ‚special sauce‘ for product development – in the end each idea will need its dedicated approach in order to succeed. While an overall ‚lean‘ approach is strongly en-vogue in the Product Management community and has proven well for some product ideas, others are complex and will need another approach.
NumberFour, Marco’s 4th company which aims to re-imagine the way small businesses are run is such an idea. After 7 years in stealth mode, Marco will share why and how he & his team build NumberFour as a platform to fulfil their Mission “Helping 200 Million+ Run Their Business”.
Marco Boerries is a German entrepreneur with a passion for making ideas work.
Inspired by a Silicon Valley school exchange back in 1984, he founded his first company Star Division, as a 16-year-old in 1985. The company created the popular office suite StarOffice and later OpenOffice.org. Marco sold Star Division to Sun Microsystems in 1999 and stayed on as Vice President of Desktop & Webtop Software until 2001.
In parallel to Star Division he started his second company Star Finanz as a joint-venture with the Deutsche Sparkassen Organisation in 1996, to re-invent online banking with StarMoney – that became the leading product in Germany. Marco sold his share in StarFinanz to his joint venture partners in 2001.
After leaving Sun Microsystems and selling Star Finanz, Marco started his third company Verdisoft in the summer of 2001 based in Palo Alto, California and Hamburg, Germany.
At Verdisoft Marco and his team developed the Connected Life platform for connected devices like computers, smart phones and connected TVs. Starting in 2003 Verdisoft was able to showcase solutions on the ConnectedLife platform, that resemble what we know from services like iCloud today. Marco sold Verdisoft to Yahoo in early 2005 and stayed on to lead the ConnectedLife division until early 2009 - driving Yahoo’s Broadband, Mobile and TV efforts, globally.
Returning back to Germany in 2009 Marco started his fourth company NumberFour in Berlin to re-imagine the way small businesses are run, and later established offices in Hamburg, Germany and Palo Alto, California. Together with his team he is working extremely hard to develop and design a business platform to fulfill NumberFour’s Mission “Helping 200 Million+ Run Their Business”.
Keynote 2: Johanna Kollmann: Systems Thinking for Product Managers
When building digital products and services, we are designing complex systems. What is systems thinking, actually, and how does it relate to our practice as product managers?
In her keynote, Johanna will introduce core systems thinking principles, discuss how data and feedback mechanisms help us understand what is going on in a system, and give examples for how systems thinking can be used to develop a team's shared understanding of a complex product. You hear about what drives system behaviour, and how theory about change in systems can be applied to iterating a product.
Johanna is a product strategist, information architect, and researcher with 11 years of experience in UX. After applying agile and lean thinking to helping clients launch new products as a consultant, she took the plunge and joined a startup. Currently, she is Head of Product at Snyk, building tools that help developers use open source without compromising security. She has a keen interest in cross-disciplinary collaboration and insights-driven product development.
Keynote 3: Sebastian Deterding: Memento product mori: Of ethics in digital product design
“You cannot not communicate,” Paul Watzlawick once famously said. Similarly, whatever we as product designers and managers put in the world influences others for good or ill. As “software is eating” the world, digital product companies have become increasingly aware of their impact and ethical responsibility, and begun to design products and services not just to serve instrumental needs, but further the well-being of users. Layer by layer, question by question, this talk invites us as a community to reflect on the moral dimensions of our work.
Sebastian Deterding is a designer and researcher working on design for human flourishing. He is a senior research fellow at the Digital Creativity Labs at the University of York. Founder and principal designer of the design agency coding conduct, he has created engaging experiences touching millions of users for clients including the BBC, BMW, Deutsche Telekom, KLM, and numerous startups. He has keynoted and presented at venues including CHI, Design and Emotion, GDC, Google, Lift, MIT Media Lab, IDEO, UX London, and Web Directions. He is founder of the Gamification Research Network, and co-editor of “The Gameful World” (MIT Press, 2015). He lives online at codingconduct.cc.
Britta Ullrich & Sebastian Bossung: At the Core it’s all about Needs
Julia Brewing: How Facebook’s culture fosters collaboration
Stefan Haas: Product Hacks for Change
Konradin (Koin) Breyer: From average to athlete – Triggering action when using your product is painful
Thomas Piribauer & Björn Ganslandt: Patterns as Product – Managing Design Systems
Dr. Christoph Tempich & Thomas Leitermann: What are data products and why are they different from other products?
Ravi Kumar Sapata: Tools of Titans – What did I learn from my conversations with over 70 product leaders from all over the world?
Sophia Höfling: Customer experience design when pioneering a new high-tech market
Tobias Quelle-Korting & Ingo Hettenhausen: Shaping a product vision in response to market and technology changes
Markus Andrezak: 3 things to know when doing something new
Sabrina Hauptman & Wolf Brüning: Creating a Discovery Mindset
Ole Bahlmann: Data Driven Product Management
Header Image: Moritz Königsbüscher
9:45 Keynote 1
10:15 Keynote 2
11:30 Sessions (3 Tracks)
14:00 Keynote 3
15:15 Sessions (3 Tracks)
16:45 Sessions (3 Tracks)
17:30 Keynote 4
18:00 End of programm, Reception