ProductTank Munich #14 - Product & Brand
We are happy to announce ProductTank #14 will take place at Deloitte Digital at Werk 3 to learn more about naming products as well as describing products by storytelling.
Tobias Tiefert and Karin Wedra will let you know why branding is important and how you can tell the perfect story about your product.
Tobias Tiefert: "Tell me what you're called and I tell you who you are"
Finding a suitable name for a newly founded product is oftentimes an afterthought. The result is the loss of enormous potential in brand building and customer engagement.
Why is a strong name important? What are the attributes that great names have in common and how can you come up with a good name yourself?
Tobias Tiefert is going to share with you his insights about the power of naming as well as his hands on process of creating a name that will help you archiving your product's goals.
Karin Wedra: "How to use storytelling for products and brands"
Of course you have already heard of storytelling and know that it is a great technique. But how can you use storytelling for describing your product or even your brand. How does it work to address different target groups. What are the benefits of storytelling?
Karin Wedra is going to give you a brief overview, share her insights and hopefully show you how you can implement storytelling to your product and business.
We are looking forward to seeing you on the 6th of November.
Please be certain to join the event since places are limited.
Brigitte & Philipp
- Welcome words by Deloitte Digital
- Tobias Tiefert: "Tell me what you're called and I tell you who you are" - Designer & Consultant
- Karin Wedra: "How to use storytelling for products and brands" - Storytelling & Online Communications Expert