Probleme beim Einloggen

WECHAT, ALIBABA & CO - ENTER THE CHINESE MARKETING AND COMMERCE ECOSYSTEM

Mo, 25.03.2019, 09:30 (CET)
-
Mo, 25.03.2019, 20:00 (CET)
SIDE HotelHamburg, DeutschlandIn Google Maps öffnen

€ 899,00 - € 1.257,00

Strategic China Deep Dive | WORKSHOP | Practical Knowledge For Online Professionals Who Want To Target Customers In China
Strategic China Deep Dive | WORKSHOP | Practical Knowledge for Online Professionals

In this OMR Deep Dive we’ll show how to market and sell your brands, products and services in China online.

This workshop is in English.

Who this workshop is aimed at:

  • Marketers ready to finally understand what the Chinese mega app WeChat is all about

  • Brand owners wanting to sell their products via WeChat from outside China
  • Companies thinking about developing their own eShop for China

  • Professionals curious about the Alibaba ecosystem, and how Taobao, TMall Global and JD.com work
  • Anyone interested in China's hottest new social commerce platforms Little Red Book (RED), Kaola and Pinduoduo
  • Brands experiencing an increase in Chinese customers to their European stores, so that including them in the brand marketing funnel is a must

  • Online Marketers interested in discussing individual questions and problems directly with our experts

  • Business Developers and Networkers focussed on acquiring valuable contacts to our speakers and other seminar participants


What you will learn and take away:

  • A current and comprehensive overview on China’s unique digital landscape and digital marketing ecosystem
  • Invaluable insights from top international experts on how to market your brands, products and services to Chinese customers inside and outside of China


Why you need to be here:

  • Top international WeChat and Alibaba experts from Beijing, Shanghai and Berlin on board, with extensive experience in helping Western brands achieve significant success in China. Thomas Graziani and Lac Tran were speakers at last year's OMR Festival and were very well received by the audience. We are thrilled to be able to bring them back on stage for this special seminar.
  • Wenjing Liu and Damian Maib from Genuine German bring in their broad knowledge of getting brands ready to take on China as a business opportunity
  • Anne Tritschler is our expert on marketing inbound tourism from China
  • Corinna Bremer, OMR's China expert, is giving you a comprehensive overview on the state of Chinese online marketing. 
  • This is probably the best selection of speakers on digital marketing in China that has ever appeared on the same stage in Europe.

Feedback from happy participants of Thomas’ and Lac’s WeChat and Alibaba masterclasses at OMR18:

“Incredibly interesting! Mind boggling! Excellent presenters! Impressive case studies.”

“Valuable info and fantastic analysis!”

“Good introduction of fundamental WeChat insights—great for beginners.”

“Very good and extensive overview on WeChat Marketing, very competent speaker.”

“Impressive, Insightful, most interesting!”

“Now I know what WeChat is ;)"


Your ticket includes:
  • Full-day seminar with the best minds 
in the industry

  • All seminar materials as PDFs

  • An individual participation certificate

  • OMR notebook and pen

  • Food and drinks throughout the day
  • Plus networking drinks in the evening

  • 10% off all other Deep Dive seminars you attend

More than 1.000 satisfied past Deep Dive participants say that that they would recommend our seminars to their friends and colleagues. But don't take their word for it: experience the quality of OMR Deep Dives yourself and learn from the pros. We look forward to seeing you in Hamburg this November!

Book your ticket at the bottom of this page.


Strategic China Deep Dive | WORKSHOP | Practical Knowledge for Online Professionals

In this OMR Deep Dive we’ll show how to market and sell your brands, products and services in China online.

This workshop is in English.

Who this workshop is aimed at:

  • Marketers ready to finally understand what the Chinese mega app WeChat is all about

  • Brand owners wanting to sell their products via WeChat from outside China
  • Companies thinking about developing their own eShop for China

  • Professionals curious about the Alibaba ecosystem, and how Taobao, TMall Global and JD.com work
  • Anyone interested in China's hottest new social commerce platforms Little Red Book (RED), Kaola and Pinduoduo
  • Brands experiencing an increase in Chinese customers to their European stores, so that including them in the brand marketing funnel is a must

  • Online Marketers interested in discussing individual questions and problems directly with our experts

  • Business Developers and Networkers focussed on acquiring valuable contacts to our speakers and other seminar participants


What you will learn and take away:

  • A current and comprehensive overview on China’s unique digital landscape and digital marketing ecosystem
  • Invaluable insights from top international experts on how to market your brands, products and services to Chinese customers inside and outside of China


Why you need to be here:

  • Top international WeChat and Alibaba experts from Beijing, Shanghai and Berlin on board, with extensive experience in helping Western brands achieve significant success in China. Thomas Graziani and Lac Tran were speakers at last year's OMR Festival and were very well received by the audience. We are thrilled to be able to bring them back on stage for this special seminar.
  • Wenjing Liu and Damian Maib from Genuine German bring in their broad knowledge of getting brands ready to take on China as a business opportunity
  • Anne Tritschler is our expert on marketing inbound tourism from China
  • Corinna Bremer, OMR's China expert, is giving you a comprehensive overview on the state of Chinese online marketing. 
  • This is probably the best selection of speakers on digital marketing in China that has ever appeared on the same stage in Europe.

Feedback from happy participants of Thomas’ and Lac’s WeChat and Alibaba masterclasses at OMR18:

“Incredibly interesting! Mind boggling! Excellent presenters! Impressive case studies.”

“Valuable info and fantastic analysis!”

“Good introduction of fundamental WeChat insights—great for beginners.”

“Very good and extensive overview on WeChat Marketing, very competent speaker.”

“Impressive, Insightful, most interesting!”

“Now I know what WeChat is ;)"


Your ticket includes:
  • Full-day seminar with the best minds 
in the industry

  • All seminar materials as PDFs

  • An individual participation certificate

  • OMR notebook and pen

  • Food and drinks throughout the day
  • Plus networking drinks in the evening

  • 10% off all other Deep Dive seminars you attend

More than 1.000 satisfied past Deep Dive participants say that that they would recommend our seminars to their friends and colleagues. But don't take their word for it: experience the quality of OMR Deep Dives yourself and learn from the pros. We look forward to seeing you in Hamburg this November!

Book your ticket at the bottom of this page.


Programm

1. Welcome and Introduction (9:30 AM – 10:00 AM)
Philipp Westermeyer & Tom Steinelt (OMR)

2. Consumer Tech Trends in China (10:00 AM – 10:45 AM)
Speaker: Corinna Bremer (Writer and Market Analyst – OMR)

  • China and the Chinese from a Consumer Marketing Tech Perspective: Geography, Demography
  • China‘s Consumer Tech Market: Landscape, Players, Trends
  • China‘s Influencer Industry
  • Best China Consumer Tech Knowledge Sources

3. Coffee Break (10:45 AM – 11:00 AM)

4. Marketing through the WeChat ecosystem (11:00 AM – 12:15 PM)
Speaker: Thomas Graziani (Walk the Chat)

  • The WeChat ecosystem: WeChat moments, official service/subscription/enterprise accounts, groups, wallet, mini programs, search and other trends
  • Promotion: How to get noticed in a competitive environment: WeChat Influencers & KOLs (Key Opinion Leaders), WeChat Ads and CRM

  • WeChat & cross-border eCommerce: How to sell via WeChat & Weibo from outside China, Cross-border payments via WeChat & Alipay, Managing international logistics for WeChat stores

5. Lunch Break (12:15 PM – 1:45 PM)

6. eCommerce within the Alibaba Ecosystem (1:45 PM – 3:00 PM)
Speaker: Lac Tran (web2asia)

  • The Alibaba ecosystem:
    What does it have to offer to companies?, What do you have to do to reach Chinese customers?, Case study: all about Single’s Day on November 1st
  • eCommerce options in China: eShops (.com), Crossborder marketplaces (such as Alibaba’s TMall Global), Free trade zone warehouse, Crossborder retailers, Checking out your brand’s resellers, Your getting-started checklist for eCommerce in China
  • Showcases: DM, HansGrohe and Jellycat

7. Coffee Break (3:00 PM –  3:15 PM)

8. China E-Commerce: Channel Selection and Brand Building (3:15 PM –  4:00 PM) 
Speaker: Wenjing Liu & Damian Maib (Genuine German)

  • Your goal, your approach - Successfully introduce brands to the Chinese market through alternative social media channels and commerce platforms
  • What it really takes - how to get started on: RED (Little Red Book), VIP.com and Kaola
  • Cases

9. Coffee Break (4:00 PM –  4:15 PM)

10. How to digitally reach out to Chinese tourists in Germany  (4:15 PM – 5:00 PM)
Speaker: Anne Tritschler (Storymaker)

  • Germany’s inbound tourism from China: Facts and trends
  • A Chinese tourist’s customer journey: How to reach out to and get in contact with Chinese tourists (WeChat, Yizhibo, Douyin, Mafengwo, Qiongyou, Ctrip)
  • Mobile payment solutions: How to attract new customers through Alipay and WeChat Pay marketing at the POS

11. Q&A with all Speakers (5.00 PM - 5.30 PM)

12. Networking & Drinks (5:30 PM – 8:00 PM)


About OMR Deep Dive
The OMR Deep Dive is a series of seminars for all online professionals looking to go in-depth on digital topics. In the workshops, top industry pros share their knowledge and experience on the key platforms and tools that startups and established businesses need to know to succeed in marketing today. The OMR Deep Dive is clustered, actionable and 100% focused on boosting the success of your business.