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Workshop: Product Management Essentials 102 (Adam Warburton)

Thu, 23 May 2019, 09:30 AM (CEST)
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Thu, 23 May 2019, 05:00 PM (CEST)
Registration deadline: Fri, 17 May 2019 (CEST)
Katholische Akademie HamburgHamburg, GermanyOpen in Google Maps
Join Adam Warburton for a day of Product Management Essentials, an overview course intended for confident product managers who are looking to increase their strategic skills and influence
This is one of several workshops we offer on the day before the MTP Engage Hamburg conference 2019. It's a great chance to level up your Product Management skills.

Essentials 102 is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:
  • How can product managers increase organisational understanding of product practice?
  • What parts of their process can be used as tools for increased alignment?
  • How can product teams craft an evidence-driven product vision and ensure buy-in?

This course is centered on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.

What we’ll cover on the day

Essentials 102 is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle
  • Stakeholder management: A deep-dive into organizational relationships and understanding how to build a communication strategy


Adam Warburton, Head of Product

Adam is Head of Product at Co-op Digital, where he’s working with multidisciplinary teams to reimagine cooperativism in the 21st century. Adam specialises in Product Management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and the products we use. Adam's previously led teams at Travelex and Walmart, specialising in mobile apps, and the use of apps to bridge the physical/digital divide in brick-and-mortar retailers. Outside of work Adam co-runs ProductTank Manchester and is co-organiser of MTP Engage Manchester.


Please note that in order to participate you need to purchase a ticket!!



This is one of several workshops we offer on the day before the MTP Engage Hamburg conference 2019. It's a great chance to level up your Product Management skills.

Essentials 102 is an overview course intended for confident product managers who are looking to increase their strategic skills and influence. The intention of this course is to help product managers build a strategic layer onto their core product practices, and focus on the soft skills and influencing tactics that are often needed to ensure effective product delivery. It seeks to answer the questions:
  • How can product managers increase organisational understanding of product practice?
  • What parts of their process can be used as tools for increased alignment?
  • How can product teams craft an evidence-driven product vision and ensure buy-in?

This course is centered on the senior product manager’s role between the product team and the broader business. In order for teams to deliver effectively, they need buy-in and support from their stakeholders. Participants will gain an understanding of how to sharpen their product practice so that it becomes an alignment and educational tool.

What we’ll cover on the day

Essentials 102 is a full-day workshop comprised of six modules. Each module includes a lecture component on theory and practice interspersed with up to three hands-on activities. This ensures that participants have an opportunity to apply and work with concepts in a setting that will answer questions and facilitate critical thinking. The following modules will be covered:

  • Evaluating opportunity: Understanding how to unpack product assumptions and line up macro data to establish product viability and the foundations for product/market fit
  • Implementing user research: Breaks down the components of running a user research round and what is needed to ensure maximum value of the time invested
  • Research techniques: Reviewing a range of research methodologies, beyond the classic interview, that help product teams validate problem and solution
  • Synthesis: Distilling insights from research and how to collaborate with stakeholders to deepen user understanding and influence
  • Prioritisation: Covering a range of techniques and their uses for alignment at points of product development lifecycle
  • Stakeholder management: A deep-dive into organizational relationships and understanding how to build a communication strategy


Adam Warburton, Head of Product

Adam is Head of Product at Co-op Digital, where he’s working with multidisciplinary teams to reimagine cooperativism in the 21st century. Adam specialises in Product Management, and has a fascination in behavioural economics and psychology, and how they influence the products we build and the products we use. Adam's previously led teams at Travelex and Walmart, specialising in mobile apps, and the use of apps to bridge the physical/digital divide in brick-and-mortar retailers. Outside of work Adam co-runs ProductTank Manchester and is co-organiser of MTP Engage Manchester.


Please note that in order to participate you need to purchase a ticket!!



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