YOUR BENEFITS - WHY YOU SHOULD GET STARTED WITH US
• Creative freedom & influence - Your ideas flow directly into decisions instead of getting bogged down i n long coordination processes.
• Dynamic corporate culture instead of rigid corporate structures - With us, you have flat hierarchies, short lines of communication and direct exchange with decision- makers.
• Innovative strength & future security - We focus on new technologies, exciting automation projects and continuous development. Our products are essential for food safety and the market is constantly growing.
• Flexible working hours & work-life balance - We don't have a rigid company policy, but a working environment that adapts to your needs. Flexible working hours or flextime options enable a good work-life balance.
• Attractive remuneration & additional benefits - Performance- related pay and benefits such as a company pension scheme await you with us. We think long- term and support you in planning your future.
• Location advantage - In contrast to Berlin, you save yourself long commuting times and benefit from a better quality of life. YOUR TASKS - BECOME A GAME CHANGER IN THE MARKETING DEPARTMENT
• Collaborate with key stakeholders to plan, develop, execute and measure end-to-end integrated marketing efforts that drive qualified leads.
• Conducts research on competitors and customers and a nalysis of industry.
• Build, execute and optimize digital marketing campaigns by leveraging Google Analytics, CRM data, marketing automation tools, paid search/social platforms, organic traffic sources and other channel.
• Ensure all tracking mechanisms are in place and working correctly. Conduct regular analysis of campaigns against KPIs.
• Synthesize information and data to build meaningful reports that provide insight to drive actions. Create easy to understand charts, graphics and visuals to effectively support conclusions an d communicate message to stakeholders across the organization.

YOUR PROFIL – WHAT MAKES YOU SPECIAL

• Bachelor’s degree in marketing or related field
• Minimum of 5 years of experience of B2B marketing
• Inter/Adv knowledge of Google Analytics (GA4), CRM systems (Microsoft Dynamics, Salesforce, etc.), Google Ads, LinkedIn Ads, social media networks and SEO.
• Inter/Adv knowledge of buyer journey, personas and overall lead nurture process
• Inter/Adv knowledge of marketing automation (list management, email, landing page, forms, etc.).
• Prior work experience in related microbiology and/or life science industry a plus
• Strong creative problem -solving supported by data-driven thinking, drawing logical conclusions from t he data
• Exceptional project management skills and ability to hit deadlines
• Excellent verbal and written communication in English

READY FOR A NEW CHALLENGE ?

Then apply now and become part of our team! Please send your detailed application stating the earliest possible starting date and salary expectations to recruiting.ger@hygiena.com. If you have any questions, please contact Susanne Thiel (Manager, HR Germany & Spain) at +49 331 2300 200. For more information, visit our Home | Hygiena . Hygiena Diagnostics GmbH | Hermannswerder 17 | 14473 Potsdam l Germany YOUR CHANCE - MORE RESPONSIBILITY, FASTER GROWTH, REALLY HELP SHAPE THINGS! You don't just want to fill a position in a large corporation, but actively improve processes and drive a team forward? With us, you can really make a difference! We are a growing company in biotechnology and have a clear mission: With our innovative real-time PCR kits and the development of ATP and immunological detection systems, we ensure greater safety in the food industry. Our comprehensive system knowledge enables us not only to apply these technologies, but also to continuously develop them within the company. Our products have a direct social relevance - and you can actively contribute to making them even more efficient and sustainable! While others are still sitting in endless meetings, we put new technologies directly into practice - with your input! We stand for a modern management culture, characterized by our own corporate values. Personal responsibility, team spirit and a positive attitude to change are the key to our success.