Social Media Monitoring

Social Media Monitoring

Posts 1-7 of 7
  • Deborah Drake
    Deborah Drake
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    I stumbled across an interesting blogsite, preparing for a presentation I give tomorrow to a group of Professional Organizers.

    Nick Burcher writes: I have been publishing Facebook usage statistics by quarter for a while now. Total number of Facebook users has now passed 400m and it still seems to be growing almost everywhere. The table below shows the top 30 countries by number of active Facebook users (leave a comment if you want to know statistics for other countries.)

    http://www.nickburcher.com/2010/03/facebook-usage-statistics...

    He's accumulated some nice tables of data on other SM sources as well.

    I find myself wondering how well the US users use the platform?
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Deborah

    These are interesting statistics, especially growth in countries like Germany or Denmark, within one year, amazing. Wish we had these growth rates ourselves :-)

    Facebook itself also presents some statistics, albeit not as detailed as the ones you pointed us to but.... interesting is what Facebook sees as important regarding these data and what it finds not important (= not sharing with the public).

    ===> http://www.facebook.com/press/info.php?statistics

    Also interesting is the timeline Facebook presents when it all started, the milestones... just amazing we tend to forget that before Spring 2004 Facebook did not exists:

    ===>>> http://www.facebook.com/press/info.php?timeline

    Thanks for sharing.
    This post was modified on 01 Jun 2010 at 03:28 pm.
  • Deborah Drake
    Deborah Drake
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    So if Facebook as a current leader doesn't honor its members input, I wonder what social network or networks will rise up, to replace it and capture the same # of people in less time?

    Is Facebook destined to decay as a network? And be replaced by some other?

    In very short order can new communities attract a following, because of the global connectivity we have more of.

    And is this in part due to programming and development being done in Open Source?
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Deborah I want to answer the important questions you raise here:

    So if Facebook as a current leader doesn't honor its members input, I wonder what social network or networks will rise up, to replace it and capture the same # of people in less time?
    As I mentioned elsewhere, these days Facebook users are a fickle bunch of people. Clear is that if something new and better comes along, they are gone - remember Bebo that AOL is ready to close down .... when it took it over in 2008 it was a success in the UK and some European countries.... today?

    I believe it is all about revenue. hence, if people get upset enough about privacy issues regarding Facebook, they will find another home in cyberspace where they and their friends can hang out. But so far this has not happened.

    In very short order can new communities attract a following, because of the global connectivity we have more of. >

    The fewer large networks similar to Facebook we have, the more dependent do we become on Facebook. For instance, once in a time it was possible to send game updates to Facebook fans. No longer possible.
    This means game developers either have a huge advertising budget or pay Facebook to spread their updates... both options are kind of expensive.
    This is one reason why software game companies are trying to get more market share by taking over their competitors.

    And is this in part due to programming and development being done in Open Source?
    I am not sure if open source has much to do with this looking at it from my angle. It is becoming easier to get the software maybe but to update, run the servers etc. is still a costly affair.
    So developing a social network and hoping to have an impact in order to attract plenty of users requires deep pockets... of course word-of-mouth marketing helps :-)

    ===> http://twitter.com/ComMetrics/status/15312515920

    Deobrah, thanks for sharing.

    PS. Same problem with micro-blogging, there is Twitter and many more smaller players that we hardly know of. Twitter dominates the media, grabs our attention ..... where is there room for more and better Twitter-like applications?
    Somewhere... but we have to wait for now until another group of creative minds comes up with something better.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    So how many blogs are there. Do you have an idea:

    ===> http://Wordpress.com

    Today - upper left corner - we found this text:

    The best of 293,605 bloggers, 301,780 new posts, 396,645 comments, & 70,374,863 words today on WordPress.com.

    Amazing numbers, so I went to look some more to see if there are statistics. Worldwide statistics vary wildly.

    Some more statistics but based on 2009 figures are shown here - check under Social Media:

    ===> http://royal.pingdom.com/2010/01/22/internet-2009-in-numbers...

    In the above link the number of blogs as provided by blogpulse seems a bit low....

    Does anybody have more facts, figures, statistics to share about weblogs, social media, Faceboook, MySpace and so forth?
    What about Xing and LinkedIn - have any numbers?

    Thanks for sharing.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    More numbers - GRAPHICS - about MySpace and Facebook.

    Two things are very interesting:

    1) The incredible increase in pageviews from about 2004 to 2010

    2) Fastest growing age group were users between ages of 25 and 54 years - 923% between 2009 and 2010, simply amazing

    3) Ever more female users both in numbers and percentages,

    ===> Facebook's coming of age
    ===> http://www.flowtown.com/blog/facebook-grows-up?display=wide


    The question I had was if teenagers are already moving to another platform looking at their share of total user numbers?

    What you think?
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Just wanted to share two studies with you

    As a caveat, I want to point out that I find the calculating of these numbers, such as the annual value of a Facebook fan for a consumer brand interesting but still...

    Is it just navel gazing stuff or can we confirm this with hard facts...

    SYNCAPSE
    One study calculates the anual value of a Facebook fan as being around ==> $136!

    The approach estimates that someone who has Liked a brand will spend an average of $71.84 more each year on that brand’s products or services than will someone who has not Liked it on Facebook, for a total average annualized value of $136.38.

    This method is very different than the one employed by Vitrue in another fan value study a month ago. Vitrue’s method valued fans by figuring out how much it would cost to buy advertising on a website to reach the same people.

    Product spending was only one of six fan benefits that Syncapse studied. The others were loyalty, propensity to recommend, brand affinity (“perception and recall”), media value (efficiency of Facebook vs. other ways to reach consumers) and acquisition cost.

    ====> http://www.syncapse.com/media/syncapse-value-of-a-facebook-f... - from a pr firm

    VITRUE
    Facebook Fans are valued at $3.60 a piece in earned media for big brands.

    Vitrue’s method valued fans by figuring out how much it would cost to buy advertising on a website to reach the same people.

    ===> http://vitrue.com/blog/2010/04/14/360-facebook-fan-valuation...

    Do these numbers apply for your company, do you believe them ....? What is your opinion.
    This post was modified on 19 Jun 2010 at 03:55 pm.
 
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