Social Media Monitoring

Social Media Monitoring

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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    11 May 2011, 08:42 am
    Skype & Microsoft - ROI quo vadis
    Remember

    - October 2005 - Ebay bought Skype for $3.1bn, claiming that it would have a huge impact on Ebay's bottom line.

    - November 2009 - Ebay sells 70% of Skype in a deal that values the company at about $2.5bn..... things did not work out according to plan.

    - May 10, 2011 - Microsoft's Steve Ballmer is quoted as saying "We're buying Skype for $8.5bn, this is going to be huge for us....

    Mr Tony Bates the Skype chief executive is quoted as saying "Skype is that inner circle of friends - 8 to 10 folks they talk to every day."

    Will this give Microsoft a bigger foothold in the social networking business using Skype's list of contacts and status updates as the foundation for a network to link users.

    WHAT IS YOUR OPINION? Will it work ... Google has struggled to build wider services on top of its users' online networks...


    PS: how to link Twitter with Skype - great tool http://commetrics.com/articles/connecting-skype-and-twitter/
    This post was modified on 13 May 2011 at 08:01 am.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    I thought because of the Skype takeover and people wondering about its financial merits, I thought I needed to share this survey that reveals that: working from home is:

    - becoming more common,
    - more accepted by managers, and
    - more sought-after by employees than ever before.

    ====> http://livingworkplace.skype.com/

    Skype:Telework - US survey with 1,000 respondents

    Below I quoted page 8 of the report that explains the research methodology:

    "S u r v e y Me th o d o lo g y
    The data in this paper is based on an online study of 1,000 technology-empowered workers in the U.S. exploring the rise of new communication tools in the workplace and what that means for how we work today.
    Survey respondents include 500 communications technology end users and 500 communications technology decision makers in U.S. organizations that range in size from SOHO to large enterprise and across industry sectors.
    Fieldwork took place from Nov. 24 through Dec. 1, 2010.
    Research was conducted by Incites on behalf of Skype and GigaOm Pro, based on a sample provided by Research Now, one of the leading global online business and consumer panels."

    We do not know how Research Now got the sample but your CEO probably did not reply.

    ===> download pdf file http://livingworkplace.skype.com/assets/pdf/Future_of_Workpl...

    Here is a chart from page 26 of the report
    ===> http://www.flickr.com/photos/59646886@N02/5715334014/in/phot...

    it is difficult to follow the reasoning in the report because concluding from descriptive statistics such as percentages that things are significantly different is a long stretch of imagination.

    WHAT DOES THE REPORT TELL US?
    The numbers tell us that respondents felt the use of video calls would increase but the authors forgot to tell that about the same percentage thought voice over IP calls would increase as well.

    Even though e-mail use for telecommuting was felt to be used less in the near future it is still king of the hill and mobile calls are increasing as these data show.

    What I wonder about: Based on this research why would Microsoft spend so much to get Skype?
    This post was modified on 13 May 2011 at 09:38 am.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    With the new tech bubble, many have asked if Skype is worth its price tag to Microsoft.

    Some have just replied that it is a move out of sheer desperation for Microsoft that whilst being a powerhouse in the PC software world is a far less impressive contender for top spot in a world of smartphones and tablet computers.

    In a world were freemium is king, paying for software is starting to feel dangerously old-fashioned.

    === Financial Times - Hope and hubris as Microsoft seeks a saviour by Richard Waters, p. 7 2011-05-14/15

    ==> http://on.ft.com/mABBmc (should work without subscription)
    http://www.ft.com/cms/s/0/cf9cf85c-7d98-11e0-b418-00144feabd...
    This post was modified on 16 May 2011 at 05:59 pm.
 
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