Social Media Monitoring

Social Media Monitoring

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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    08 Sep 2011, 2:48 pm
    Infographics - resources and lies
    Debra Askanase quoted Urs E. Gattiker framing the issue nicely:

    “The question is, can viewers see the overall shape of the data more easily and quickly with infographics than any other visual aid? Most infographics fail this acid test.”

    The above she mentioned in her blog post that is simply full of great infos about

    - how to build infographics (including tools)
    - where you can find the best resources, AND
    - the ropes to skip or which mistakes you should avoid in making...

    http://www.communityorganizer20.com/2011/09/06/infographics-...

    QUESTION
    How have you used infographics
    When do you like them?
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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Michelle

    Thanks for the link.

    Generally I like this infographic but I would suggest that:

    - Making each "Average Life Span:" text easier to help (e.g., using a bigger font or bold text), AND
    - using numbers everywhere instead of text such as: hundreds of years ===> something like: "100 - 400 or more years depending"

    would help people to better understand what things are are about.

    There are also nice TOOLS and other links in this blog post by Debra Askanase, super stuff:

    ==> http://www.communityorganizer20.com/2011/09/06/infographics-...

    And some great discussions about the issue here on Google Plus:

    ===> https://plus.google.com/u/0/107965826228461029730/posts/3u5R...

    Michelle, thanks for sharing.
    This post was modified on 13 Sep 2011 at 08:03 am.
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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Michelle, thanks for the reply

    I have tried to address the Facebook stuff here:

    ==> https://www.facebook.com/note.php?note_id=243294032375687

    ===> https://www.facebook.com/note.php?note_id=210728208965603

    and the new share button:

    ==> https://www.facebook.com/ComMetrics/posts/288829701132622


    BUT SINCE we talk here about infographics, I have another one for you, but I think its very good.... what happens when a country goes bankrupt from the Financial Times:
    Since we are connected on Google Plus you might have seen it already:

    ===> https://plus.google.com/113060135338232163785/posts/LYk1ty8t...
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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Michelle

    I try to answer here:

    Data visualization is the graphical display of information for two purposes: to analyze (understand) our data and communicate its findings. Following from this,

    - A flowchart is a graphic representation of how a a problem can be solved using a step-by-step solution.

    In my blog I pointed out http://commetrics.com/articles/show-me-the-numbers-but/ , an effective infographic is a visual explanation (Dave – Communication Nation) that

    a) helps you easily understand, find or do something,
    b) can include words and other features in a dynamic way, if useful,
    c) is self-explanatory; and,
    d) reveals previously hidden or submerged insights.

    Based on the above, an infographic does more than 'just' a flowchart. For instance, it can be interactive and depending upon the choices I make it shows me different outcomes.

    The FT 'flowchart' is interactive and thereby makes it easy for the viewer to see, making various choices/decisions, how the monetary problem might turn out ... regarding the Euro.
    I would qualify this as an infographic based on the definition I put forward above. But just a flowchart by itself is not an infograhpic.
    However, usually a flowchart is something more like a formalized graphic representation of a work or manufacturing process.

    If an infographic is just made up of putting together some pictures, graphics, etc, than at the end I might be more confused about what it tries to convey than I was before seeing it. Visualization that successfully conveys complex data is a real challenge.

    What you think?
    This post was modified on 19 Sep 2011 at 07:49 am.
  • Oliver Gassner
    Oliver Gassner    Premium Member   Group moderator   Ambassador
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    Additionally Infographics have a big marketing value if theyare done good and have the focus on a 'big' topiuc like Facebook, twitter or G+. The ycan drive a lot of traffic. (But are also ripped off eithin seconds so that the traffic goes elsewhere, so note your brand in the graphic ;) )

    There are some internet marketers (we all love them ) that have guys from India do infographics from some nbumbers and use that as linkbait.

    probably wotrks only if you do that in English ;)

    Oliver
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Oliver

    thanks for the reply so true so true. It is often that people need another way to sell themselves and infographics do work wonders for some.

    Data visualization is the graphical display of information for two purposes: to analyze (understand) our data and communicate its findings. Following from this,

    - A flowchart is a graphic representation of how a a problem can be solved using a step-by-step solution.
    - A decision tree is a decision support tool using a type of tree-diagram in determining the best course of action, as well as the possible consequences, including the chance of possible alternative outcomes.

    I pointed out on our blog that an effective infographic is a visual explanation that:

    a) helps you easily understand, find or do something,
    b) can include words and other features in a dynamic way, if useful,
    c) is self-explanatory; and,
    d) reveals previously hidden or submerged insights.

    Based on the above, an infographic does more than ‘just’ a flowchart or a decision tree. For instance, the flowchart can be interactive and depending upon the choices I make it shows me different outcomes. Nevertheless, building a decision tree with fancy trimmings and colors alone fails to cut the mustard as an infographic – simple may do better.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    UPDATE - Who uses the term infographic? Survey says....

    The term ‘infographic’ is used primarily in microblogs (e.g., Twitter, Naijapulse.com Identi.ca, etc.). Some data from September 2011 suggests:

    - about nine in 10 (91 percent) online mentions of the term infographic occurred on microblogs between September 23, 2010 and September 23, 2011.
    - 5 percent of mentions occurred on blogs, 3 percent in forums and so forth.

    For Europeans it is also of interest that:
    - 70 percent of all mentions occurred in the USA,
    - 11 percent UK,
    - 8 percent in Canada,
    - 6 in the Netherlands, and
    - 5 percent in India.

    ===> http://www.marketingcharts.com/direct/microbloggers-promote-...

    Not surprising 89 percent of infographic mentions are made in English.
    What thoughts do you have about these data?
    Will it remain a matter for those using the English language or spread to other such as Chinese?
    This post was modified on 02 Oct 2011 at 10:18 am.
 
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