Social Media Monitoring

Social Media Monitoring

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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    This research will be presented coming Monday 2012-02-13 at an #ACM conference (more details below).
    The researchers developed a website that encourages Twitter users to give anonymous feedback to accounts they follow in exchange for feedback from their own followers and other users.
    The users collected a "corpus of approximately 43,000 ratings" where they asked:

    1) What content do Twitter users value? For example, do users value personal updates while disliking opinions?
    2) Why are some tweets valued more than others?

    Accordingly, the study examines "whether the commonly held truths are accurate. Further, by collecting many ratings, the researcher were able to quantify effect sizes.
    Some of the findings are:
    - Twitter users rated only 36% of the tweets they received as worth reading, while
    - they expressed ambivalence about 39% and said
    - 25% of the tweets were not worth reading,

    Question to followers tweets were the least disliked of the various categories studied, with an 18% probability of being rated not worth reading.

    Me now tweets regarding current mood or activity (having my first cup of coffee) were among the most disliked, with just a 22% chance of being rated worth reading.

    Data from the study indicate that being boring was a prevalent problem on Twitter, as this reason accounted for 82% of all explanations for followers rating a tweet not worth reading.

    The Twitter audience appeared to value learning about new content, though: the leading reason for rating a tweet worth reading was that

    - it was informative (48%), while
    - being funny (24%) was also a popular attribute.

    PRESS RELEASE http://www.cmu.edu/news/archive/2011/January/jan7_twitterdia...

    INFO AND VIDEO
    http://www.cmu.edu/homepage/society/2012/winter/who-gives-a-...

    REFERENCE
    Andre,Pau, Bernstein,Michael S., and Luther, Kurt (February 13, 2012). Who gives a tweet? Evaluating microblog content value. Paper presented at the Association for Computing Machinery's Conference on Computer Supported Cooperative Work in Seattle, Wash. Retrieved January 31, 2012 from

    Download Paper NOW - worth a READ:
    http://www.cs.cmu.edu/~pandre/pubs/whogivesatweet-cscw2012.p...

    Methodology: The CMU analysis is based on data from December 30, 2010 to January 17, 2011. The dataset includes 43,738 tweet ratings from 1,443 users.
    These users rated the accounts they followed, an even broader population of 21,014 Twitter users. All analysis is drawn only from follower ratings.
    This post was modified on 11 Feb 2012 at 11:16 am.
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Customer Service with Twitter - WHY IT FAILS in most cases SBB, Migros, DB, Vodafone ==========>>> http://info.cytrap.eu/?p=3122 (in German)
    Does your company use Twitter with success?
    This post was modified on 12 Feb 2012 at 08:54 am.
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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    I am courios what others have to say! Please share your thoughts.
     
     
    Well I for one can only say I agree. If your business is 7x24x365 your Twitter account should reflect this. My local bakery need not worry :-)

    Nevertheless, there seem to be better ways to get help including but not limited to calling the company's help line. One challenge is that those Call Centers are often outsourced. Employees are less paid than those internally handling the Twitter and Facebook accounts... The problematic I outline in the blog post, so I do not have to repeat it here.

    Gaby, thanks for sharing.
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