Social Media Monitoring

Social Media Monitoring

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  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    Apple is planning to introduce an Iphone Subscriber Identity Module, or Sim card with its iPhone.

    WHAT IT MEANS
    Customers would be able to more easily switch from one to another operator or insist on shorter-term contracts.
    Apple may embed a 'soft Sim' in the next version of the iPhone.
    The technology would allow clients to purchase the iPhone and sign up for service on Apple's website. Thereafter, one could start using it immediately.

    You can read more about this and what it means for TMobile, Vodafone and Swisscom here:

    ===> http://commetrics.com/?p=117773

    PS. Let us not forget that Apple managed to force operators to do two things:

    - subsidise the handsets with up to several hundred dollars depending on service contract (if operators refuse to provide subsidies, Apple's global iPhone sales could be cut by up to 12% in 2011)

    - getting a percentage of the revenue (e.g., metered calls) and the monthly subscriber fee operators get for each iPhone customer

    ===> http://commetrics.com/?p=6629
    (above post explains how this revenue-sharing deal works today)

    So while this embedded card plan upsets mobile groups and operators threaten to end handset subsidies, what is your opinion:

    1 - Will this development change how we will use the mobile Internet - are you willing to get your service from Apple instead of Vodafone, T-Mobile or Swisscom?

    2 - Will more people purchase iPhones or maybe less?

    3 - Can Apple make even more money by gaining control of the operators' relationship with their customers?

    PLEASE COMMENT
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    For those of you who do not know 20 Minuten, the latter is a so-called free-sheet that is being distributed both in print and online in and around cities in Switzerland.

    Its online and print versions are used by about 1.9mio people each day.

    This money machine has a history for being smart in introducing new services to tie its readers to its services while getting them to pay for it. A short history:

    - end of 2009 - iPhone app TV screen (24 channels, subscription = Sfr. 6.60/month)
    - 2010-10-25 - Sim card in partnership with the telecom company Sunrise (subscription to '20 Minuten Mobile' = cheapest Sfr. 10/month) .
    - 2010-11-10 - musicportal Soundshack in partnership with Denmark's Basepoint media (14.90 monthly subscription)

    Just one week after launching its SIM card, the service had managed to attract a four digit number of subscribers... and continues to grow as you read this.

    BOTTOM LINE
    20 Minuten has created an eco-system around its free offering that requires users to pay. Apparently, people that pay for their mobile services through a monthly subscription are seen as good risks. Put differrently, nobody wants to loose their mobile phone service including Internet access by having not paid their bill.

    By getting readers to use its SIM card like Apple might try to do, you can sell people all kinds of other services via their mobile phone subscription.... creating a growing and reliable revenue stream....

    ===> http://commetrics.com/download/1/ (article from NZZ - Die Geldmaschine - is in German - 1 page INTERESTING)

    What are your thoughts?
  • Prof. Dr. Urs E. Gattiker
    Prof. Dr. Urs E. Gattiker    Premium Member   Group moderator
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    And the Winner is?

    2011-02-17 - Wednesday Google launched a payment system that offers publishers an alternative to the one offered by Apple for distributing and charging for content.

    Google announced its One Pass system at a conference in Berlin. This was one day after Apple set out its conditions for subscriptions sold through its App Store. Apple charges a 30% fee for selling through its platform.

    Apple's new subscription plan requires that publishers make all content and subscriptions for Apple applications available for purchase through the apps themselves. Hence, this guarantees Apple a chance to get its hand on anything and everything publishers sell content-wise.
    Unfortunately, Apple has yet to agree that make subscriber information available to publishers. This means that the latter's chances for more revenues through targeted advertising is impossible for all practical purposes..

    In contrast, Google will retain 10% of the payments and give media companies more control over subscriber data than Apple plans to.

    About the Google One Pass system with 57 seconds video: http://www.google.com/intl/de_ALL/landing/onepass/

    QUESTIONS - please leave a comment.
    1 What do you think will be the biggest pay platform by 2012 Apple or Google??
    2 What is your favorite payment platform and why?
    This post was modified on 18 Feb 2011 at 09:15 am.
 
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