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Harvard Business Manager

Harvard Business Manager

Eine Brücke zwischen digitaler und physischer Welt

MICHAEL E. PORTER, JAMES E. HEPPELMANN - Augmented Reality (AR) wird zur neuen Schnittstelle zwischen Mensch und Maschine. Der Einsatz dieser Technologie eröffnet Unternehmen ungeahnte Möglichkeiten der Wertschöpfung: zum Beispiel in der Produktion, in der Personalentwicklung und beim Kundenkontakt. So bereiten Sie sich auf das Zeitalter der erweiterten Realität vor.

Es gibt einen grundlegenden Bruch zwischen dem Wert der vielen digitalen Daten, die uns zur Verfügung stehen, und der physischen Welt, in der wir sie einsetzen: Während unsere Realität dreidimensional ist, bleiben all die Daten, auf die wir uns bei unseren Entscheidungen und in unserem Handeln verlassen, an zweidimensionale Druckseiten und Bildschirme gebunden. Diese Kluft zwischen der realen und der virtuellen Welt begrenzt unsere Fähigkeit, die Flut von Daten und Erkenntnissen zu nutzen, die die Milliarden von intelligenten, vernetzten Produkten in aller Welt produzieren.

Die Lücke kann mithilfe sogenannter e

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QDA OXA YLBSOMIFYC RPDVQSÄF? 

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OSL UJOA MWJSEHDQMF UNQNSTÄR? 

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1. HYFHSHYAMHUIP

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Demo eines Showrooms von Microsoft und Volvo, um Bauteile wie Chassis und Motoren in Lebensgröße anzuzeigen.

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2. DTHINFAI

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Eine Arbeiterin beim Landwirtschaftsmaschinenhersteller Agco liest Hinweise zur Arbeit an Hydraulikventilen

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3. RMGKKFKIPET

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Ein Arbeiter in der Metallproduktion von Wemo nutzt Gesten, um mehrere Maschinen auf einmal zu steuern.

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