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Harvard Business Manager

Harvard Business Manager

Das Wissen der Besten.

Marketing im Zeitalter von Alexa

Digitale Assistenten werden die Beziehung zwischen Unternehmen und ihren Kunden fundamental verändern. Was auf uns zukommt.

Von Niraj Dawar 

Ihr selbstfahrendes Auto setzte Lori zu Hause ab und fuhr anschließend zum Vertragshändler, wo die nächste Inspektion anstand. Es würde rechtzeitig zurück sein, um sie am nächsten Morgen zum Flughafen zu chauffieren. Auf dem Weg ins Haus sammelte Lori in ihrem Vorgarten ihre Drohnenlieferungen ein. In der Diele empfing sie die vertraute Stimme von Eve, einer intelligenten persönlichen Assistentin der nächsten Generation – wie Alexa –, und wies sie freundlich auf ihre Reisepläne hin. Erst jetzt erfuhr Lori die Details ihrer Reise nach Los Angeles, wo sie an einer Konferenz teilnehmen würde. Eve hatte sich um alle Einzelheiten gekümmert un

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Harvard Business Manager

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