Harvard Business manager

Harvard Business manager

Das Wissen der Besten.

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Moderne Unternehmer verzichten immer häufiger auf einen Businessplan. Sie treten stattdessen direkt mit ihren potenziellen Kunden in Kontakt, erstellen minimalistische Prototypen und entwickeln so Schritt für Schritt ein marktfähiges Endprodukt. Diese Lean-Start-up-Methode taugt auch für Konzerne.

Von Steve Blank

Wer ein neues Unternehmen gründet, egal ob Hightech- Start-up, Kleinbetrieb oder Abteilung in einem Konzern, weiß: Es geht um alles oder nichts. Die Managementlehrbücher sagen dazu seit Jahrzehnten dasselbe: Businessplan schreiben, ihn Finanziers vorstellen, ein Team aufbauen, ein Produkt einführen und dieses schließlich so gut verkaufen, wie man kann. Irgendwo auf diesem Weg werden Sie wahrscheinlich ein

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