Harvard Business manager

Harvard Business manager

Das Wissen der Besten.

Appell ans Unbewusste

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Bislang experimentieren nur wenige Unternehmen in Deutschland mit Nudges. Dabei können die subtilen Hinweise die Arbeitsproduktivität deutlich erhöhen – mit sehr geringem Aufwand. Siemens, B. Braun Melsungen und Bosch machen vor, wie es geht.

Von Wolfgang Freibichler, Michael Gropp

Manager betrachten sich gern als vernunftgesteuerte Wesen, deren Erfolg vor allem auf ihrem brillanten Verstand beruht. Wer ihnen erzählt, dass sie bei ihren Entscheidungen wesentlich von Instinkten gesteuert werden, wird womöglich Kopfschütteln ernten, mitunter sogar empörte Ablehnung. Dabei könnten Führungskräfte durch einen geschickten Umgang mit dem Unbewussten einen erstaunlichen Verhaltenswandel bei Mitarbeitern, Kollegen und

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Harvard Business manager

Appell ans Unbewusste

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