Harvard Business manager

Harvard Business manager

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Unternehmen wünschen sich von ihren Mitarbeitern hohen Einsatz und gute Leistungen. Doch die wollen einen höheren Sinn in ihrer Arbeit erkennen. So entwickeln und vermitteln Sie ein starkes Purpose-Statement.

Von Sally Blount und Paul Leinwand 

Im vergangenen Jahrzehnt ist "Purpose" zu einem beliebten Schlagwort geworden. Seit 2010 ist es in den Titeln von mehr als 400 neuen Büchern zum Thema Management und Führen sowie in Tausenden von Fachartikeln aufgetaucht. Eigentlich ist das auch kein Wunder: Viele Menschen – nicht nur Millennials – möchten gern für Unternehmen arbeiten, deren Mission und Geschäftsphilosophie sie intellektuell und emotional anspricht.

Doch vielen Unternehmen fällt es schwer, d

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