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BD4 Group GmbH


11-50 employees

BD4 Group GmbH
BD4 Group GmbHposted an update3 days ago
Are your marketing KPIs reflective of business success? Or do you have ‘vanity KPIs’ that aren’t supported by your data collection or – even worse – aren’t aligned to your company’s overall strategy? Don’t measure something just because similar companies do. Measure what matters to your business.

Why DMOs need to do away with vanity KPIs

What if you knew more about your website visitors and their digital experiences in real-time? Learn more about how to achieve KPI success in your
Why DMOs need to do away with vanity KPIs
BD4 Group GmbH
BD4 Group GmbHposted an update28 November
Thank you to and Lee Hayhurst for a wonderful night at the TravoAwards. We even got to take home the trophy for Best Use of AI for our work with our client Etihad. 🎉 🏆 The airline also claimed the award for Best for Flying for their website and dedication to providing the customer exactly what they want. #winners #awards #personalization #ai #aviationindustry
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About us

BD4 - Human Touch E-Commerce

BD4 stands for AI-powered 1:1 personalization for true customer-centricity. We deliver intelligent personalization for airlines, travel and retail providing digital empathy and personal engagement with anonymous customers. The company was founded in 2013 by former Amadeus colleagues who realized that “personal relevance” has the potential to change

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BD4 Group GmbH

Rödelheimer Bahnweg 23, 60489 Frankfurt am Main, Germany