Adam Godfrey

Basic

Angestellt, Web Analyst, Luxottica Retail

Mason, United States of America

Skills

ecommerce
e-commerce
Omniture
internet
web
online
web analytics
Websphere
Endeca
SAP
JDA
social commerce
user-generated content
BazaarVoice
marketing
communication
public relations.

Timeline

Professional experience for Adam Godfrey

  • Current 11 years and 7 months, since Apr 2011

    Web Analyst

    Luxottica Retail

    Use Omniture and Google Analytics tools to research current site performance and provide recommendations to enhance site usability, strengthen conversion, and improve customer satisfaction. Create and deliver weekly, monthly, and quarterly web analytics reports that meet the needs of internal clients and provide actionable business insights.

  • 11 months, Jun 2010 - Apr 2011

    Online Merchandise Manager

    Luxottica Retail

    Supervised and directed the workflow of the core members of the web operations team, providing leadership in the areas of product photography, web content management, and QA testing across all retail brand web sites. Listened to customer service calibration calls and provided constructive feedback to improve the customer experience, both online and with call representatives. Also managed the relationship with Sunglass Hut's social commerce partner to maximize the amount of user-generated content online.

  • 1 year and 8 months, Nov 2008 - Jun 2010

    Internet Product Specialist

    Luxottica Retail

    Managed the product photography process for Luxottica Retail brands, including LensCrafters, Sunglass Hut, Pearle Vision and Sears Optical. Analyzed product styles and trends in conjunction with buyers to enhance online merchandising strategy and develop ideas for supplemental web content. Diagnosed data feed and web site issues and report errors to appropriate teams for resolution.

  • 8 months, Apr 2008 - Nov 2008

    Web Content Coordinator

    Luxottica Retail

    Created and maintained online content for Ilori, LensCrafters, Pearle Vision, Sears and Sunglass Hut. Worked with team members and business partners to improve online customer experience. Increased product exposure by manipulating style categories and cross-sell/up-sell features.

  • 5 months, Feb 2008 - Jun 2008

    Web Communications Intern

    University of Cincinnati

    Created, edited and maintained the university’s web content using Dreamweaver and Serena Collage. Conducted research on web-related topics such as user-generated content and virtual tours. Used Google Analytics to identify visitors’ origins and study their interactions with university sites.

  • 9 months, Jun 2007 - Feb 2008

    Communications and Marketing Intern

    Downtown Cincinnati Inc.

    Composed e-newsletters that were sent to thousands of members each week. Wrote content for the organization’s web site and did usability testing. Led special projects, such as the creation of a comprehensive board handbook and membership brochure.

Educational background for Adam Godfrey

  • 2006 - 2008

    Communication

    University of Cincinnati

    Web Communication, Social Movement Communication, Public Relations, Public Speaking.

  • 2001 - 2005

    Journalism and Communication

    The Ohio State University

Languages

  • English

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Wants

Ecommerce
web analysis
web strategy
online strategy
user-generated content
social media
online merchandising.

Interests

Internet
photography
web design
politics
music
web 2.0
user-generated content
online marketing
web analytics
data analysis
business analysis
technology
film
guitar
video games.

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