Alisha Steffens

Ich helfe kleinen bis mittelgroßen Unternehmen, sich auf ihre Stärken konzentrieren zu können und damit ihren Geschäftserfolg ankurbeln. Ich biete mit einem breiten Leistungsspektrum eine praxisnahe Mischung aus Projektmanagement und Marketing- und Conversionberatung gepaart mit gezielter operativer Unterstützung.

* End to end sales and marketing experience - ranging from generating customer insights to conceptualizing new user-centered Jimdo plans over conversion-driven A/B-testing * Strong online expertise optimizing sales funnel - finding new opportunities and identifying unused potential to raise free and paid conversion rate in a Freemium business model * Conceptualizing according strategies and measures along with collecting, analyzing and organizing stakeholder requirements

* establishing the new role of an executive assistant in a lean startup surrounding * working closely with the founders, mainly with the one being responsible for the company’s product vision and corporate development * prioritizing tasks and requests on (based on the Eisenhower-method) * break down of strategies and visions into actionable work packages * communication with stakeholders * preparing presentations for internal as well as external purposes

* handling of the guest turnover of international cruise ships with primary focus on the Italian Costa cruise line * supervising team lead, managing the airport team of 20 hosts * planning, coordination and on-site management of the operational * multilingual problem solving in English, Italian and French

* part of the organization team of the international NEXT conference for digital innovation - a two-day event with 100+ speakers and 1500+ attendees and multiple pre & side events * in a subteam of two people taking care of the event management and logistics successfully acquired and handled sponsors, paying speakers and exhibitors like both start-ups and bigger brands * supporting the overall project management * planning and execution of marketing & communication activities including social media

Thesis - Not for the young. A qualitative study on the reasons of shrinking acceptance of the German public-service broadcast among young people