Anastasia Paul
Bis 2019, Corporate, Brand and Digital Affairs Director, Takeda
Moscow, Moscow City, Russia, Russische Föderation
Über mich
Professional Marketing Communications and PR Director, 15+ years’ experience in Pharmaceuticals and Electronics - Created a communications department from scratch; - Conducted a full audit and developed a strategy for the further development of all online resources of the company - Effectively built an external communications strategy (an increase in brand awareness by 4% per year (2019). - Team management - departments from 1 to 17 people; - Strategic vision of the company's needs, building internal processes and creating an image of the employing company; - Digital transformation in Communication - Budget upgrade: saving up to 15% per year I have a high level of focus on results, the planning process and meeting deadlines are well established, I build excellent relationships with colleagues of any level and can solve even the most complex and non-standard tasks.
Werdegang
Berufserfahrung von Anastasia Paul
6 Monate, Feb. 2021 - Juli 2021
Director of Corporate Communications
AstraZeneca Pharmaceuticals
KEY COMPENTENCIES • Expert experience in communications and PR 15+ years; • Development and implementation of PR-strategy; expertise in modern PR-technologies • Creation and support of information flow in Mass Media; • Organization of various scale events • Planning and budgeting of marketing communication activities; • Deep knowledge of pharmaceutical legislation for Mass Media and Advertising; • Strong people management skills
1 Jahr und 10 Monate, Mai 2019 - Feb. 2021
Corporate Brand and Communications Director, Russia and CIS
TevaCreation and implementation of a long-term strategy of brand development in Russia and CIS in accordance with global and regional leadership, including TV and online brand promotion. Customer loyalty and brand awareness research. Creation of an idea and concept of internal communications from scratch (jointly with HR) Corporate web-site audit and review Corporate Social Responsibility – strategy and realization in Russia
3 Jahre und 3 Monate, März 2016 - Mai 2019
Corporate, Brand and Digital Affairs Director
Takeda
• Strategy of internal and external communications of the company • Marketing communications (including product PR and PR of the Takeda brand) and digital communications • Development of an updated CSR program • Digital transformation: full audit and updating of all online resources and company activities, creation of unified platforms, launch of an MCM project; • Reorganized internal communications - focusing on interaction with top managers, on-the-job training, self-development; HR brand support
Ausbildung von Anastasia Paul
5 Jahre und 10 Monate, Sep. 2001 - Juni 2007
Менеджмент
МПГУ
Sprachen
Russisch
Muttersprache
Englisch
Fließend