Anu Desikan

Responsible for leading global Personal Care strategy, developing marketing tools and best practices, new product launches, sales analysis, conducting market research and ensuring consistent regional activities.

Responsible for P&L of 2 brands ($75M), Digital Marketing, Consumer Research • Created 5 year marketing strategy for $50M brand including repositioning, communication and promotion plan. Developed marketing collateral, sales tools and customer marketing materials. • Built digital marketing strategy to drive brand awareness and trial.

Responsible for P&L of $200M brand, promotion programs, forecasting and business analysis

Drove short and long term strategic direction based on analysis of market needs, competitors and technology gaps • Defined skin care market strategy to set product positioning, drive growth and gain 10% market share.

Managed P&L for 2 oxygen delivery product lines with revenues of $85M (market leader) and $4M • Implemented tiered pricing strategy to maximize profit & grow market share 12% during competitive price cuts.

Managed all stages of product development from concept development to product launch via stage gate process in Global Babycare organization (Pampers Brand).