Benjamin Köhler

- Be responsible for product division bike insurances - Create and embed product vision and strategy - Identify and solve user pain points - Do user research - Usability tests, Interviews, A/B testing - Analyse user and tracking data - Create, prioritize and manage requirements - Create UI concepts - Improve teamwork - Give trainings in Product Management and UX - Negotiate and communicate with insurances

- Development of an innovative photo printing machine including hardware and software design - Negotiation and consulting with external B2B customers - Product ownership for mobile photo order apps with more than 1 million users - Introduction of new agile development methods, such as DevOps and DesignThinking - Project management in a international cross-functional team - Contract, bid and cost management

- Team leader of a XFN team - Conception, planning and project management for web applications and mobile apps using Scrum and - Kanban from the idea to the release - Optimization of customer acquisition and retention measures

- Conception, planning and project management for web applications and mobile apps using Scrum and - Kanban from the idea to the release - Optimization of customer acquisition and retention measures

• Ausbau und Pflege von Wettbewerbsanalysen • Entwicklung und Evaluation von Kundenbefragungen • Analyse von Markttrends • Unterstützung strategischer Produktentscheidungen durch Bereitstellung und Evaluierung von Marktdaten • Koordinierung von Teilprojekten

- Implementation and evaluation of competitive analyses - Development, execution and evaluation of customer surveys - Support of strategic product decisions

• Contract-Management

• Markenrecht • Patentrecht • Urheberrecht • Datenschutzrecht • Anglo-Amerikanisches Recht • E-Commerce