Bettina Buhr

Self-employed, Personal Branding and Leadership Branding Consultant, Bettina Buhr

Ludwigsburg, Germany


Personal Branding
Personal Branding for Professional Women
Leadership branding
Brand personality
Employer Branding
Brand strategy
Communication skills
Corporate Communications
Internal Communications
leadership skills
Leadership development
Public Relations


Professional experience for Bettina Buhr

  • Current , since Jul 2017

    Personal Branding and Leadership Branding Consultant

    Bettina Buhr

    Want to succeed in the corporate world and attract high-quality career opportunities? Then, you probably know you have to promote yourself, increase your performance visibility, show leadership skills today, have a set of mentors, and the right communication with influencers and decision-makers at hand. I offer private coaching on personal branding and leadership branding for impact-driven women as well as trainings for corporations Feel free to message me in English or German here on Xing.

  • 2 years and 7 months, Nov 2014 - May 2017

    Entrepreneur and Personal Branding Consultant for Professional Women

    Uniquely BB

    Spending time with my children and being able to join in their adventure growing up is important to me. Expand on my career skills and learn more about entrepreneurship has been important to me too. I made the choice for an extended maternity leave, started my own business, and took a deep-dive into buyer-seller psychology, learned how to work and find business partners in the online world, and how to use storytelling as a way for a deeper customer experience.

  • 2 years and 5 months, Jun 2012 - Oct 2014

    Senior Communications Expert and Mentor for Professional Women

    Robert Bosch LLC, USA

    With working in Charleston, SC I was able to realize my dream of living and working in a different culture. My main scope of work was to align the communication means to the plant strategy and sharpen the site's branding towards associates, Bosch internal networks, and to the public as an employer. I worked with management on a dialogue driven communication and added interactive events to integrate shop-floor associates without internet access in the plant-wide knowledge exchange and communication.

  • 3 years and 11 months, Jul 2008 - May 2012

    Senior Communications Expert, Leadership Branding for Management

    Bosch Gruppe

    Established a comprehensive internal communication aligned to the overall plant and corporate strategy and was responsible for the content strategy of various media, events, and exhibitions. During the crisis it was important that plant management manifested their communication authority, aligned their own and the plant-wide messaging for clarity, and that they built a positive and trustworthy personal brand beyond their personalities as well as a team and align their messaging toward the organization.

  • 1 year and 8 months, Jul 2008 - Feb 2010

    Project and Process Management Expert and Communication Specialist

    Bosch Gruppe

    My main task was the comprehensive roll-out and further development of the process management on site to improve indirect processes where necessary which included facilitating numerous process workshops. Being a process management expert was gold to understand the complexity and interlocking of corporate processes. Being in my first team leader role revealed my love to help others to develop their career. I mentored my 2 associates and became a mentor for an internal mentor program for students.

  • 4 years and 8 months, Nov 2003 - Jun 2008

    Assistant to the Head of Sales and Director of Validation and Services

    Robert Bosch Packaging Technology GmbH

    Those years as a part-time Assistant at Bosch Packaging Technology were dedicated to being a professional rock climber who traveled the world. I needed time to train and travel, so I looked for a job-sharing opportunity that gave me the flexibility and full support of my bosses to pursue my career as a rock climber. Professionally, I supported the sales team and the validation department later, where I supported the monthly reporting for 12 international locations and other administrative tasks.

  • 4 months, Feb 2008 - May 2008


    MIT - Das Externe Personalbüro

    From designing job announcements, to pre-selecting and assessing potential candidates on the phone, to conducting job interviews, I learned a variety of recruiting related topics. What really caught my eye though was, how differently people tried to gain the attention of a future employer. Sometimes I felt I had read the exact same resumes. Only the profile picture seemed different. It was a major experience for me to see the difference of professionals with a genuine personal branding and those without.

  • 6 months, May 2003 - Oct 2003

    Administrative Assistant in Purchasing

    Müller-Altvatter Bauunternehmung GmbH

    Drawing up contracts for subcontractors based on negotiation protocols of purchasers and legal requirements as well as the further contractual support of them helped me understand the necessity of legal and quality processes in corporations. The most important lesson I learned from the civil engineering and construction industry was how important expectation management really is, a skill that I now pass on to my clients that want to learn how to better communicate their expectations.

  • 6 months, Nov 2002 - Apr 2003

    Freelance HR Consultant

    GOP Gesellschaft für Organisationsberatung und Prozessbegleitung GbR

    As a freelancer I developed a standardized questionnaire to obtain a personality profile that was used as a basis for individual coaching. The questionnaire had to fit the standards for personality profile tests, but also encompass the philosophy of GOP.

  • 8 months, Jan 2002 - Aug 2002

    Master Thesis Project

    N-ERGIE Aktiengesellschaft

    For my master thesis, I did an empirical study in employer branding for the N-ergie Aktiengesellschaft on their employer attractiveness from the perspective of potential applicants". Based on my results, I derived ideas for improvement and actively contributed to the implementation of the redesign of a job fair stand, the conception and introduction of a trainee program as well as the design of employer branding print media for applicants, and the revision of the career pages on the internet.

  • 5 months, Jul 2000 - Nov 2000

    Internship in Personnel Development

    Fränkisches Überlandwerk AG

    My activity focused on the training needs analysis of the key account department and the development of a talent and skill assessment center for high-potentials, as well as the subsequent recommendation for further education and training. I also served as an observer during the assessment center for high potentials. Afterwards I continued to work there as a student trainee.

Educational background for Bettina Buhr

  • 6 years, Sep 1996 - Aug 2002

    Social Sciences and Economics

    University of Erlangen-Nuremberg

    Communication, PR, Psychology, Personnel Development, Organizational Development and Management


  • German

    First language

  • English


  • French


  • Spanish



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