Christoph Parsch

- Development and implementation of data strategy and continous data-driven, customer centric & always-on marketing approach - Model, test, analyze and optimize new data driven marketing use cases with cross-functional team of experts - Transformation of existing marketing processes to databased marketing using agile test-& learn approach - Scale best omnichannel practices regarding (re-)targeting, personalization, loyality, creatives and activation and orchestration using owned & paid data sources

- Extended responsibility next to activities listed under “Head of Digital Marketing” through lead management, myRenault App & eCRM - Lead management including management of customer database, call center and lead/sale reporting - Agile development of myRenault App (customer area) - Data-driven eCRM through newsletter marketing and waiting programs

- Extended responsibility through coordination of activities listed under „Head of Digital Marketing“ with Renault Österreich GmbH and Renault Suisse SA

- Planning and execution of digital marketing campaigns - Content management and continuous development for all digital marketing channels - Optimization of the customer journey to improve performance - Development and implementation of data-driven marketing - Management of digital team and budgetary responsibility for digital platforms and media

- Strategic brand management and consistent global positioning of DHL and Deutsche Post brand in the digital space - Development of a data-based brand performance dashboard to plan, analyze and optimize brand campaigns tailored to digital channels and audiences based on real-time measurement of entire digital customer journey funnel - Optimization of digital brand experience and brand activation through digital marketing campaigns and global sponsorship activities

- Conception, implementation and evaluation of brand-/performance campaigns focusing on digital channels - Cross-devise web analytics and data-driven marketing focusing on automated personalization - Project execution and controlling of data based usability-optimization by means of A/B-testing and on-site surveys - Management of continuous website maintenance and requirement-based development of CMS

Online Marketing/Sales (Webshops/eCommerce, Marketing Communications) - Cross-channel web analytics of user behavior and sales-oriented user experience optimization - Development and implementation of consistent multi-channel sales concept - Project lead in conception and implementation of existing client migration of an online application focusing on eCRM - Digital brand management and communications focusing on user-centric sales funnel and consistent brand experience

Fields of research: Online Marketing, Social Media, Advertising Effectiveness, CRM

Brand Management Consulting: Strategic market communication, Implementation of marketing communications in key growth markets, Market research on perceptions of German brands in BRIC countries

Business Development: External and Internal corporate communications, Customer business analysis, Internationalization and global expansion of market reach

Online Marketing: SEO Optimization, Selection of affiliate business partners, Creation of international websites

Marketing Department: Actualization of social networks, Creation and actualization of customer database, Competitive analysis, Public relations

Commercial Auditing: TV program evaluation and analysis of different projects (UEFA Champions League, German Bundesliga, Barclays Premier League, FIFA)

Global Brand Management, Global Consumer Behavior, International Negotiation Management

Marketing, Economic psychology

Marketing, Economic psychology