Doris Guenther

Orchestrated change management; developed marketing communications strategy and supervised realization; conceived brand strategy and positioning for two brands, in retail and contract; expanded Swarovski brand to new category/ sector. Leadership of team of up to seven employees and part of the global management team.

Developed worldwide communications and brand strategy and directed realization; launched trend management strategy and tools. Leadership of team of up to ten employees (with two teams in Austria and the US).

Conception, realisation, implementation and success control and of all worldwide communication activities; trend research for trend based product development and marketing materials; developed brand strategy for two ingredient brands and directed brand initiatives. Leadership of team of five employees.

Managed print, advertising, and 3D projects as part of the in-house advertising agency; guided creative team for most effective marketing communications. Team lead of account managers and one direct report. Planned and realised worldwide communications activities for two premium design lines, in direct co-operation with renowned designers and creative team.

Media strategy, planning and buying for national customers; researched market and media analysis for the international network (global pitches).

Analysed and researched national top 20 brand companies and their advertising agency structures for new business pitches and designed tailored direct marketing. Direct report to CEO.

Press Office Greenpeace

Communication Sciences, Combination of Film/Theatre Sciences and English Studies. Main focus: Public Relations and Advertising; Graduation: Thesis on “Communications and Branding” (Prof. Dr. F. Karmasin, Austrian Gallup Institute)