Ekaterina Babenko


Freelancer/Self-employed, Public Relations and Strategic Communications Consultant, freelance

Weener, Germany


Public Relations
Corporate Communications
PR agency development and management
B2B Communication
B2C Marketing
Communications Strategy
Reputation Management
Media Relations
Crisis Communications
Internal Communications
Social media management
Employee Selection
Employee training
Employee motivation
Team Management
Financial management
New Business Development
Client relationship management
Project management


Professional experience for Ekaterina Babenko

  • Current 7 years, since Oct 2014

    Public Relations and Strategic Communications Consultant


    Advice to agencies PBN Hill+Knowlton Strategies, Pepe Burton and their clients Megafon (Russia), P&G (Russia), Alcatel (Russia), Julius Meinl (Austria), MiniBrew (Netherlands), Centrade (Romania), Casting Workbook (Canada). PR strategy incl. TA analysis, message development and tactical planning; project management and pan-European team supervision for international media outreach campaigns; copy, starting from talking points to long-reads and white papers; online media relations; networking.

  • 8 years and 7 months, Apr 2006 - Oct 2014

    Managing Director

    Mint Public Relations | BBDO Russia Group

    Agency setup (in partnership with the founding General Director), development, full financial and operational management; including the design of the service offering, team structure & motivational system, new business development, client retention and quality assurance, oversight of core projects, integration with the Group’s other agencies. Clients: IKEA, PepsiCo, Siemens, Mars, Dr. Oetker, Bayer, BBDO, Philips, MTS, Beeline and others.

  • 1 year and 1 month, Apr 2005 - Apr 2006

    International Media Relations Officer


    International PR strategy and execution as part of the company’s overall positioning. Management of press service teams and agencies in the UK, Guinea and Nigeria. Crisis management, positioning strategy during litigation. Media relations. Community outreach. Development of all English-language media materials. Securing speaking opportunities for RUSAL’s leadership, speechwriting and presentation development, training and media support; expo representation management.

  • 4 years and 4 months, Jul 2000 - Oct 2004

    Senior Account Manager

    PBN Hill & Knowlton Strategies (formerly: The PBN Company)

    Strategy; team coordination, English and Russian copy, events Russia-wide. In Washington DC, consulting the firm’s US-based clients with business interests in Russia and vice versa; multi-office team coordination, roadshows, media relations US-wide, press materials and analytical reports. Clients: U.S. Bureau of Engraving and Printing, the U.S. Library of Congress’ Open World Program, the RF Federal Securities Commission, PwC, McDonald’s, Anheuser-Busch, the British Council, Boeing, Guinness UDV

Educational background for Ekaterina Babenko

  • 11 months, Sep 2009 - Jul 2010

    Business Administration

    BBDO University

    Corporate MA program

  • 4 years and 11 months, Sep 1995 - Jul 2000

    Modern Languages and Intercultural Communication

    Moscow State Linguistic University

    Studies of Portuguese and English languages; translation, interpretation


  • English


  • Russian

    First language

  • German


  • French


  • Portuguese



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